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Beyoncé Busts a 1980's Classic Boyband Move In "Love on Top"

Posted by Kevin Z. Rong Monday, October 17, 2011 0 comments

Following the October 6 release of her video, "Countdown," Beyoncé continues to churn out new material for her fans' viewing pleasure, and has just unleashed the super-simplistic, albeit effective visuals for her throwback-feeling midtempo number "Love On Top," a track that deserves some love outside of any outside drama, and this time around, she's fronting an all-male group and taking the dance floor for a classic routine inspired by 80's boybands.
The mother-to-bey, Beyoncé gives thanks to a lover for putting her "Love on Top" in a soulful pop tune, her forth single from the album, "4." As a modern take on old school music, this mid-'80s R&B influenced tune finds Beyoncé singing about a man in her life who can do no wrong in her eyes. The up-tempo R&B song's retro elements are further illustrated by its use of finger snaps and a melding of horns as well as sweet backing harmonies, especially in the bridge and the chorus of the song. "Love on Top" is both a sweet love song and an expression of girl power.
Just a couple hours after announcing her pregnancy, Beyoncé performed a spectacular version of "Love on Top" at the Video Music Awards, and it was one of the sweetest impromptu moments of the night. Talking about inspirations behind the video, Beyoncé said, "I had an idea for the video based on some of my favorite male groups. I remember seeing videos from New Edition, the Jackson 5 and The Temptations, bands I love for their beautiful harmonies, and precise choreography and I always wanted to make a video and be part of a boy group myself. It was so much fun."
Set in a brightly lit warehouse, the Queen of R&B wearing a plain black leotard, stockings, high-top sneakers, and medal-adorned military cap to show off her figure in the energetic and retro-inspired video. The beauty of the clip truly lies in its simplicity with Beyoncé wearing a pilot's hat with a black leotard as she dances while joined by an all-male backup crew engaging in some lots of fancy footwork, while turning her dance rehearsal into a full-blown performance.

David Guetta and Usher Go Continent-hopping for "Without You"

Posted by Kevin Z. Rong Sunday, October 16, 2011 0 comments

French DJ-turned-dance music producer David Guetta is closing in on a banner 2011, and spreads love and unites the world with his powerful beat in a newly-premiered video for his electro-ballad club-ready song "Without You," featuring syrupy, plaintive and anguished vocals care of R&B crooner Usher, is the third single from Guetta's latest guest-happy, star-studded and hit-filled solo Lp, "Nothing but the Beat," which dropped in August.
Guetta told Billboard magazine it's "maybe the biggest song I've made in my life." Guetta also told MTV News why he chose Usher to guest on this song. "It's just totally emotional," he said. "Some of the record is a proper ballad, and then it goes to that crazy dance beat. It's perfect for him, because he's famous for his ballads. And he's also now famous for those big club records that he comes with. He's an amazing dancer, so I felt like he was the artist that I needed."
The gripping and suggestive video for "Without You" demonstrates the universal, connective power of music. It's certainly not a new sentiment, but it's made in a unique way, courtesy of this video. The French DJ turns up the music to pump up the crowd while Usher belts out the lyrics to convey the message. "Every continent is [coming] back together and it's one big party and there's no more different continents, there's no more different colors - we're all the same and we're all together," explained Guetta. "That's what the video is and that's what the music is."
The promo opens with a little intercontinental flavor, driving home the fact that Guetta is beloved all over the world. While Guetta is laying down beats for hordes of people, Usher is all alone on a beach. The duo erase the boundary with their music and bring it across the globe and the flashy clip is about all the continents forming together again and they all have a party as party-people jump like maniacs to the beat, they make the earth quake with their powerful feet. he megastars are trying to send the message that love and music is universal all throughout the world and unite the fans.

Casey James Debuts His First Video "Let's Don't Call It a Night"

Posted by Kevin Z. Rong Saturday, October 15, 2011 0 comments

American Idol alum Casey James has premiered the new video on CMT for his first soulful country tune, "Let's Don't Call It a Night" Friday as part of its Big New Music Weekend. Texas-based country singer got the nation's attention as a third place finalist on the 9th season of American Idol last year, and is currently working on his debut album, to be released on Sony Nashville early next year.
The 29-year-old only dabbled in country music while on then 9th season of American Idol. He played a Keith Urban song, and a Shania Twain song during Shania Twain week, but was clearly more influenced by rock and blues. His time on the show was bookended by John Mayer songs, appropriate because of all the artists he covered on the show, it's Mayer that his debut song "Let's Don't Call It a Night" most closely mimics. James actually sounds more like Jonny Lang than John Mayer, but both men play a guitar similar to the one James uses as a tool for his seduction.
American Idol Contestant made his mark on the popular show with his bluesy voice, southern-rock edge, and stellar guitar skills. James wrote the soulful song with Brice Long and Terry McBride. The single reflects exactly the image James stayed true to throughout his stint on American Idol. Definitely leaning towards the southern-rock end of the Country Music spectrum; his bluesy voice is making knees go weak all over the place as he sings of not wanting his night with his lady to end because he's got big plans.
The slow and sexy sheet-burner is a little clumsier than anything the always-polished Mayer would record. From the first lyric, one can't deny the lure of this song's sultry stylings, but the words are a little vapid. If James were actually singing this song to seduce some lucky woman, she'd likely grab a handful of his gorgeous hair, look deep into his blue eyes and whisper, "Shhh... don't talk." But the song goes on, allowing the Texas-born singer to redeem himself some during the chorus. It's an appropriately steamy clip for such a sultry tune; director Roman White keeps the slightly goofy-creepy premise is James serenading these ladies from the hallway on an even keel.

Loick Essien Gets All Emotional In "Me Without You" Video

Posted by Kevin Z. Rong Friday, October 14, 2011 0 comments

Loick Essien has revealed the video to his new upbeat love song "Me Without You," which will serve as the fourth release from the London singer's forthcoming debut album, "Identity," is currently slated for a March 5, 2012 release. Following on from the summer success of his No.2 club hit "How We Roll," the 21-year-old returns to the charts with another winner track and it shows that the young artist isn't scared to show his vulnerable side with a raw and emotional ballad insight into love and heartache.
Having co-written this emotive track which is mixed and produced by Mike Spencer, "Me Without You," is a proper blub-fest about breaking up with someone who you still want to be with, and trying to go on without them. "There's nothing worse than ending a relationship with someone you don't want to break up with," says the daredevil. "This song is about trying to rebuild your life when it feels like you can't go on without them. Everyone has felt like that at some point and it's something we can all relate to."
In the current pop climate, it takes balls bigger than a prizewinning pumpkin to steer of the ubiquitous lowest common denomiguetta club sound that has pop pinned to the wall by its throat, and on the basis of his second single we can conclude that Essien does indeed, metaphorically, have a sizable scrotum. "Me Without You" sounds current, of course, but there's a lightness of touch in the production that lets the song itself breathe. Which is all rather splendid. It should also be noted that "Me Without You" concerns one of our favorite pop topics: the nonstop blubbathon stage of a collapsed relationship.
That was sad enough. Then we saw the new video for it and it seems that Essien thinks being completely heartbroken makes him immune to getting run over. From one promising UK act to another, Essien has yet again delivered a single that sounds nothing like its predecessor. Undeniably mesmerizing, the voice re-establishes his abilities, and exactly why the R&B singer was nominated for a MOBO. "Me Without You" is an amazing Pop R&B song. It is a really beautiful and heartfelt, sad, breakup song. It has a cool, harder, almost-rock-type beat with smooth vocals on top. I'm really impressed with this singer's voice. He's got talent.

The Saturdays face a storm of emotions in "My Heart Takes Over"

Posted by Kevin Z. Rong Thursday, October 13, 2011 0 comments

The British-Irish girl group The Saturdays have unveiled their new video for their Pop ballad "My Heart Takes Over," which is the third cut to be lifted from The Saturdays' upcoming fourth album "On Your Radar," slated for a November 21 release. "My Heart Takes Over" is a heart-wrenching breakup ballad, and the video visually translates the emotional weight that the sorry carries.
The girls have abandoned their previously favored club sounds for the new track - a powerful ballad which shows off the band's tremendous vocal abilities. The song finds the gorgeous quintet harmonizing about letting go and letting love take over. This is one of several ballads on "On Your Radar." Speaking to Digital Spy, The Saturdays said of the LP: "The ballads this time are very strong. There are quite a few tearjerkers on this one. Our last album (Headlines) only had one ballad. This time, we have a few more and they are very singalong."
The Saturdays look as glamorous as ever in skimpy outfits despite the freezing cold in new promo for "My Heart Takes Over" on the black sand beaches of Iceland. The video sees the five-piece face heavy gusts and cold temperatures as they sing their lungs out on the hillsides of the Icelandic stormy countryside. Throughout most of the video, the girls are pictured alone as they each face their own personal obstacle, which are represented by natural elements like strong winds, rough tides, and a downpour of snow.
The quintet flew to freezing cold Iceland in late September to shoot this new video. Although the video is meant to invoke feelings of loss and heartache, it's hard to believe that any of these girls have had their hearts broken. The Saturdays' designer gear, perfectly tousled hair, and overall supermodel appearance isn't the most convincing "scorned lover" act - far from the smudged mascara, puffy red eye look that the average girl sports after a breakup. Simple, stunning, cinematic, the clip reaffirms the saying that sometimes less is indeed more.

Cody Simpson is filled with teenage heartbreak in "Not Just You"

Posted by Kevin Z. Rong Wednesday, October 12, 2011 0 comments

Cody Simpson unveiled his new beachy video on MTV for his latest heartfelt single "Not Just You," taken from his second EP "Coast to Coast," is available in stores and on iTunes now. The song storyline is about a boy who realizes that both people are at fault for the ending of a relationship, and it definitely follows a girl, because we get to see Simpson up-close and personal with his love interest, standing together on the beach and even serenading her on his guitar.
The YouTube sensation takes it slow with this beautiful ballad, he might be young, but doesn't mean he doesn't know heartache. The 14-year-old current MTV Push artist shares a tender moment with his music video love interest, Madison McMillin, and strolls through the cold city streets as he thinks back on his carefree summer days on the beach with his former girlfriend. The Aussie teen explores the post break-up blues, as well as his ability to wear clothes in all different types of weather, in his latest video for "Not Just You."
The the Kids Choice Award winner's lovelorn new clip was filmed on Venice Beach, and in downtown L.A., and was directed by Roman White, who explains his concept for the project in the "making of" clip. "You have this couple and they've kind of broken apart, and Cody's video girlfriend, Madison, is leaving him," he says. "So he's alone in the city, she's alone in the city, it's winter, it's kind of cold... and Cody's realizing that it wasn't just her that was part of the reason that they broke up, it was him as well."
The director adds, "Halfway through the video, he realizes he can't let her go." In the new clip, we see Simpson sings his sad song as he reminisces about better days on the beach with his girlfriend, who packs her bags and gets ready to get on the subway to take her somewhere far, far away. We also see a winter-coat-clad Simpson walking through the dimly lit backstreets of New York, looking back on a summer love that somehow went awry. In the end, the broken couple are seen at a train station trying to make amends until his love disappears.

Pixie Lott Gets Seductive In "What Do You Take Me For?" Video

Posted by Kevin Z. Rong Tuesday, October 11, 2011 0 comments

British pop starlet Pixie Lott has unveiled the brand music video for for her new jam "What Do You Take Me For?" a collaboration featuring New York rapper Pusha T and produced by dubstep mixer Rusko, the new track, set to drop on November 7th, is the second cut taken from Lott's forthcoming sophomore studio album, "Young Foolish Happy," is scheduled for release on the same date as the single in UK.
The singer was discovered when she was just 15 years old by famed producer L.A. Reid, who signed her to Def Jam Records. Talking about the album's title, Lott once explained, "It was inspired by a lyric from an old soul song that I love by The Tams called 'Be Young, Be Foolish, Be Happy' - 'Young Foolish Happy' pretty much sums up the vibe of my album. It's a feel good party album but with lots of soul. I also think its a great sentiment for all ages to live life by!"
"What Do You Take Me For" is a stand-out track, full of energy and fantastic performances, which has described as an intoxicating unique blend of funk samples and warping basslines. The track features rising rapper Pusha T, who recently signed to Kanye West's label Good Music. Follow-up to her this Summer No.1 single "All About Tonight," Lott is finally taking risks because "What Do You Take Me For" is different to anything she's ever released or better yet recorded, and brings out her sexy vocals on scene, and very sleek clip.
The 20-year-old Bromley born singer in a black leotard and matching boots performing a collection of seductive and flirts with the camera as she dances sexy routines created by Beyoncé Knowles' choreographer. Directed by Declan Whitebloom, the promo is a high-energy sequence of contemporary dance moves between the two singers and putting their best feet forward with their back up dance teams in an explosive and upbeat performance. Lott is up next using her amazing voice, dance moves, and legs to leave viewers hypnotized.

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