Today's Pick

Snow Patrol have just rolled out an incredibly depressing music video in support of their latest heartbreak ballad "New York," the third single from the Northern Irish-Scottish alternative rock group's sixth studio album, "Fallen Empires." With its sweeping guitar-rock symphonies and pounding electronic beats, "Fallen Empires" could've been called 14 Songs About 14 Different Types of Melancholy. Break-ups, childhood nostalgia, even the loneliness of air travel are covered.
"New York," is a stark, heartbreaking ballad that pares the band down to just singer Lightbody's voice and plaintive piano accompaniment. The song isn't just a fictional tale. Lightbody explained the story behind this piano ballad: "I always try to write about personal experiences, and 'New York' is about a girl I was seeing over there. We both had strong feelings for one another, but we were never in the same place at the same time. It's about missed opportunities."
"New York" sees Snow Patrol at their most moody and introspective and takes an almost tortuously long time to get going. Touching on the bands roots, it ranges from minimal acoustic strokes, beautifully poetic lyrics, to rousing stadium-splitting blasts of horn. It's an anthem of achievement, an affirmation of life, a calling on everything that the Irish alt-rockers' existence has always been building towards. And just like the album itself, "New York" states plainly, "We're Snow Patrol, we're still here, and we're still relevant."
Directed by Brett Simon, the sad clip, is the perfect way to capture that feeling, focuses on a heartbroken Lightbody trying to drink away his pain as he sitting alone in a crowded bar, drowning his sorrows in booze and wallowing in his depression while drowning his drink and singing the piano ballad. People around him are chattering with one another. Ignoring all the dancing and smiling faces around him, the frontman stares into space. His lip-synching is even half-hearted, as he's lost in thought about a relationship that didn't work out. The emotional video is simple but powerful.

Snow Patrol excited to kick off 2012 with the premiere of their latest video for the steadily cresting theme "In The End," off the group's just-released sixth studio album "Fallen Empires," on which this Irish alt-rock band couldn't sound more heavy-hearted. Based in Galsgow, Snow Patrol is a critically acclaimed alternative rock band, and has enjoyed commercial success in both the UK as well as North America.
"In The End," with its falsetto vocals and climactic guitar riffs, sounds as familiar as any of the band’s past hits. The frontman recently stopped by Billboard.com's New York studio and explained: "This song is about kind of realizing what the truth is; realizing, kinda like 'Life-ning,' all that matters is having love in your life, be it family, friends, a girlfriend or boyfriend and that everything can be boiled down to that and maybe that is the meaning of life." Lightbody makes a statement of principle in the form of a rhetorical question: "In the end/ There's nothing more to life than love, is there?"
While the glittery dance of punchy bass and guitar of "In The End" find the band incorporating the electro elements a bit more conservatively with great results, for much of the album they abandon them altogether. Snow Patrol takes a trip into the past with big band era-inspired visuals which giving a look at a very elegant and dapper lead vocalist Gary Lightbody slicks back his hair and opts for a formal tuxedo when performing with his band in an empty theater.
Together, they provide a soundtrack for two dancers who gracefully glide around the stage and show off a passionate delivery for their imaginary crowd. "My idea was to make an MGM musical style video," Lightbody explained. "The incredible Brett Simon again took my kernel of an idea scrawled drunkenly on the back of a cocktail napkin and turned it into something truly magical and way beyond anything I could have imagined or hoped for."

Snow Patrol has dropped their latest video for their song "This Isn't Everything You Are" to the web. The song is the second single to be taken from the Irish alternative rock band's forthcoming sixth studio album "Fallen Empires," due out on November 14th. This time, the boys are playing in a tango bar where they show us there's no better way to solve our disputes than with a little dance. The song is the soundtrack to the evening.
Following their lead single "Called Out in the Dark," the powerful and meaningful Gary Lightbody-penned "This Isn't Everything You Are" is an emotionally charged slow number that allows the band to do what they do best. Snow Patrol makes the kind of songs that you love more every-time you listen to them. Then you just get addicted to them. This new song is more traditional Snow Patrol. It sees the band back to usual business, penning massive, string laced, soaring rock ballads. As far as things go, this one's pretty decent.
The good thing about Snow Patrol is that compared to their contemporaries, they're still banging out high quality tracks like this - their staying power is somewhat remarkable, and it's the steadfast power, weight and meaty guitar crunch of tracks like this that prove they have every right to still be around. Seemingly try to tell us the solution to all the problems in your life is to spontaneously burst into a choreographed bit of ballroom dancing, we have to admit that Snow Patrol's "This Isn't Everything You Are" video does act to think out of the box somewhat.
Filmed in a grotty tango club in the beautiful city of Buenos Aires in Argentina, Snow Patrol become the house band and taking a back seat to the buzzing nightlife of their surroundings in Brett Simon-directed new promo, which tells the emotional story of various couples in love through the art of dance - the results are subtle yet affecting. The video mainly showcases front runner Lightbody and the band as the 'house act' at this tango club, and witnessing the picturesque nightlife of the Argentine capital. It is Snow Patrol's new era and simply amazing!