The flamboyantly-named Neon Hitch has penned tracks for the likes of Ke$ha and Britney Spears, but the British circus performer-turned-songwriter is ready to step into the spotlight herself. She's already appeared on the Almost Alice soundtrack and showed us another perspective on Travie McCoy's "Billionaire," and now we're happy to premiere the British synth-pop singer's new video for her dreamy single "Get Over U," the first offering from Hitch's debut effort "Beg, Borrow, and Steal," which is slated for release later this year via Warner.The lovelorn track was co-written by Australian singer/songwriter Sia and produced by Benny Blanco, is highly reminiscent of Robyn's sound. It's an instant and clever tune with an highly addictive power. The infectious pop tune is pure magic at its core and has all the makings of a massive hit with Blanco's top-notch, crisp production, Hitch's idiosyncratic vocals and an emotionally-honest sentiment that people everywhere will be able to easily relate to. "You can't see all the scars your love has caused," Hitch cries out while comforted by a pop-savvy, pulsating beat. Whoever thought this spunky gypsy gal who used to room with Amy Winehouse is just a one trick pony, better listen to "Get Over U" and re-think that.
Hitch appears ready to make a prominent breakthrough in 2011, and her ideal sound is an organic stage of synthetic pop melodies slathered over hip-hop infected beats. When it comes to your first music video and official unveiling of yourself to the world as a new artist, it's important to clearly define who you are right out the gate and let everybody know just what the hell you're all about, and Hitch has done exactly that with "Get Over U." The simple yet beautiful visual takes place after Hitch's had one final fight with her on again/off again boyfriend, and follows her as trawls the beach and local area looking for water to create a cleansing bath to wash away the past.
The video, which depicts Hitch cleansing herself (quite literally) of a relationship turned sour, was directed by Jason Bergh, lets one see Hitch respond to a hostile situation at home as she travels from the trailer park to the sea and back. As she does all of these, one can see that Hitch actually shows her roots in the video via her gypsy ways. Heck, the presence of glass bottles and rose petals shows that Hitch really knows what she is doing. There's a clear nod to her real life upbringing in the video, from the caravan park to the gypsies to the fashion, which really adds a sense of genuineness to everything. The jewelery Hitch adorns is also gorgeous and immediately distinctive. Watch the gypsy queen's video below!
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