It's almost fall, which means it's almost snuggle weather, which means you need a good snuggling song and a video to go along with it. Elektra recording artist Bruno Mars has just released a creative video on MTV for his mid-tempo love song "Just The Way You Are," the lead single from his upcoming debut album, "Doo-Wops & Hooligans" in stores on October 5th! Mars is in the process of making the transition from a well-known singer into a full-fledged superstar. In his new video, Mars serenades a beautiful girl and makes pretty cool art out of a cassette tape.The Hawaiian-born and Filipino-Puerto Rican singer is substantially famous for disposition his vocals and co-writing to the manus for songs same "Nothin' on You" by B.o.B and "Billionaire" by Travies McCoy. The scion of a Honolulu-based musical family, Mars grew up surrounded by a wide array of diverse sounds, spanning reggae, R&B, folk, and 1950s-era rock 'n' roll. Upon graduation from high school Mars headed to Los Angeles where he teamed up with Lawrence and Levine as The Smeezingtons. The trio quickly became one of the most in-demand production/songwriting teams in modern music, with a streak of major hits for such diverse artists as Flo Rida, Cobra Starship, Sugababes, Sean Kingston, Brandy, and Justin Bieber.
"Just The Way You Are," starts out with some beautiful, cascading Beach Boys harmonies, before segueing into a drums-and-piano-driven mid-tempo love song. The highlight is obviously Mars' delicate voice, which contains the same emotional resonance he brought to McCoy and B.o.B's singles. Mars told MTV News that the project was a collection of "songs in my back pocket and the label thought it'd be a good time to give people a little taste of what they're gonna get with the album. The EP came together real nice; you're gonna get a nice effect of what's in store."
Mars' romantic chorus on the B.o.B-led hit "Nothin' on You" isn't the last of his sweet lyrics. Sporting a feathered fedora, denim jacket and a smile, the 23-year-old singer/songwriter charms viewers in the stripped-down video, which was directed by Ethan Lader and inspired by the artwork of Erika Iris Simmons, and it uses animation to exemplify Mars' adoration for his lady. Taking a cassette, Mars stretches out the tape inside to reveal animated interpretations of his lyrics. From a flattering drawing of his lady to a mock-up of the singer himself behind a piano, the concept is eye-catching.
Not only is Mars' video a sweet paean to love, but it's a musical history lesson. It's been decades since cassette tapes have been used for music. So Mars finds a suave way to use the retro tech in the clip, yanking out the tape to draw pictures of his love interest. The piano is really awesome, as is the portrait of his girl with the hair made out of cassette tape. That could catch on as a way to recycle any remaining cassette tapes: make wigs out of them. The video is just as sweet as the track itself–currently No.6 on the Billboard Hot 100 singles chart. And the multi-talented singer/songwriter has one more reason to celebrate: He's just been added as a performer at this weekend's 2010 MTV Video Music Awards!
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