Auburn Williams, the Princess of Beluga Heights, officially premiered the video video for her debut single "La La La" on MySpace, which is currently featured on the homepage. Directed by innovative young talent Ethan Lader, the eye-catching clip was filmed in downtown Los Angeles and features music sensation Auburn's labelmate and R&B artist Iyaz. The Minneapolis-born cutie giving us a very pretty face to match to the catchy tune.With her debut single "La La La," 21-year-old newcomer Auburn establishes herself as an exciting new talent on the pop music scene. The song is an irresistible slice of urban-pop ear candy that doubles as a sassy empowerment anthem as it dismisses an in-your-face suitor with its irresistible "la la la" refrain. "It's about how you're trying to have a good time and someone gets in your face and starts complaining," Auburn explained. "You have to put your fingers in your ears and say, 'la la la, I can't hear you!' The song has a lot of my personality in it. When I sang it, I felt the irritation. I was really saying 'Get out of my ear please!'"
The song samples the 2000 international hit, "Around the World (La La La La La)," by the German Europop band A Touch of Class. The track's playful vibe is just a taste of what this appealing young singer, songwriter, and rapper has in store for the debut album she's currently creating in the studio with multi-platinum songwriter and producer J.R. Rotem. "I think there needs to be meaning behind a song," Auburn says. "Sure there are times when you need to dance and have fun, but, to me, the best songs are those that have a message. If someone's going through something, whether it's a situation with a family member, or not having any money, or dealing with a break-up, an inspirational song can help them get through it."
Auburn was born in Minneapolis to a single mother. She began singing in church and listened to nothing but gospel music as a kid. Impressed by her singing and rapping, unique songwriting talent and relatable, girl-next-door personality, Rotem signed her as the first female artist to Beluga Heights. When the label inked its joint venture with Warner Bros. Savvy about using social networking and digital media to connect with music lovers, Auburn has attracted new fans steadily through her YouTube channel and MySpace page, where she posts self-made videos and candid footage of her journey making her debut album. "I'm excited to meet my fans," Auburn says, "because they're the ones who helped me get here. I'm looking forward to getting out there and learning even more. It'll be amazing to perform for all the people who've really supported me."
0 comments