Only a couple days after releasing her 3-D video for "Rose Colored Glasses," Kelly Rowland closes out summer and serving you California chocolate drop in the summer with the hot new video for her new up-tempo dance record "Forever and a Day," the second UK single and latest track to get the visual treatment from her third solo album, which hits stores in early 2011."Forever And A Day" becomes the follow-up to chart smash "Commander." It was produced by Jonas, co-produced by David Guetta and written by Sam Watters and Andre Merritt. Rowland soars vocally as it slowly builds into an explosive dance floor friendly number. If you thought she couldn't produce a dance record to touch "When Love Takes Over" or "Commander," this proves you wrong. It's not as epic a single as the former, however Rowland's vocals are incredible and I enjoy them set against the vibrant dance synths that are Guetta's staple. She has a great shot of reaching the upper ends of the charts with "Forever And A Day."
The video for the melodic dance/house number isn't anything too exciting, and basically just follows Rowland around as she hangs out with her girlfriends on a Summer's day, but it fits the feel-good nature of the song perfectly. It was directed by British pop-culture Sarah Chatfield and shows the former Destiny's Child member having a great summer day and having fun with her girlfriends, hanging out the roof of a convertible, getting her skates on, and enjoying a lively night time party around Los Angeles in a convertible, and getting down to the carefree jam. The iPad Touch scene to scene transitioning made the video look tacky as hell. Watch below and soak up the final rays of the season.
The 29-year-old former member of Destiny's Child has never looked or sounded better. She seems to have hit her stride with more uptempo songs, after working with Guetta on "When Love Takes Over" and "Commander." She totally rips it wide open on the chorus with her shrieking-but-not-shrill "Forever And A Day" once again! The Kelly Rowland marketing engine is hard at work to make her new album pop off. She will release two versions of the album. The US variant will feature more urban and R&B influences in the vein of "Grown Ass Woman" while the European release will focus on her successful dance pop sound. Rowland's vocals and affiliation with the Queen of Creole will surely keep her refrigerator full.
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