Folk rockers Noah and the Whale have premiered a music video in support of their latest single "Life Is Life," which is the third single from the British alternative indie folk band's successful recent third album, "Last Night on Earth." The record's title is a nod towards Charles Bukowski's poetry collection 'The Last Night of the Earth.' Lead singer Charlie Fink explained he was attracted to the sense of "loser's pride" in Bukowski's work. "In my head," he said, "there is a link between Lou Reed's Berlin, and Bukowski's poetry."The Twickenham band's latest album "Last Night On Earth" has seen the quintet pull a remarkable U-turn from the bleak break-up songs of their first record, as now they're soaring euphorically towards a mountain top, with new single "Life Is Life," which is set for release on August 8th, representing their touchdown on the summit. "Life Is Life" is just too familiar, both conceptually and sonically. The synth and drum-machine Noah and the Whale have inexplicably adopted make the song sound like a mash-up of Kraftwerk's "Autobahn" and The Knife's "Heartbeats."
This song's title is another Bukowski reference, tipping a hat to his poem The Laughing Heart - a verse whose final lines seem to sum up the record: "Your life is your life. Know it while you have it. You are marvelous. The Gods wait to delight in you." "I think its best that I don't say too much about this and just let your imaginations run wild. Either way I don't think I'm overstating things when I tell you that the new video we have shot for 'Life Is Life' is going to be THE GREATEST THING EVER," they said. "We shot it with Autumn De Wilde who, amongst many, many things, is responsible for all the photography for 'Last Night On Earth'."
Noah and the Whale bring their uplifting "Life Is Life" to the screen and want their fans just let their 'imaginations run wild' in the video for "Life Is Life" they worked with Autumn De Wilde. The video follows a young girl full of running, and daydreaming of being free and floating to the sky in a blimp. The band, meanwhile, are playing on the field with some cheerleaders, and front man Charlie Fink busting some impressive moves. The video upgrades the band's folk-indie sound with a dash of Lou Reed-esque vocals and a smattering of electro-pop.
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