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Foxes shows how the uppercrust lives in the town of "Glorious"

Posted by Kevin Z. Rong Tuesday, July 8, 2014

Foxes drops the creepy candy-coated music video for the title track to her debut album. The "Clarity" singer brings power and polish to her upbeat and danceable debut album about throwaway nights and wasted days, the foibles and rollercoasters of love, "love" and lurve, and swaps EDM for hammering tribal drums, dramatic orchestrations and powerful singing with genuine pop-gems with sun-baked choruses and enough bite to warrant repeated listens. For her new video, Foxes visits the town of Stepford - renamed by her to be the town of "Glorious," but the concept remains the same - shows us how the uppercrust lives.
Everything about this debut from Southampton singer-songwriter Louisa Rose Allen, better known as Foxes, strains to be huge. Though the album is formulaic and polished, there is enough crackle in its dark, lustrous soundscapes and tales of nocturnal romance to intrigue and Foxes' voice has the power to match those booming drums. It's been a long time coming, but Foxes has executed a surprisingly near-perfect album that remains cohesive without each song sounding like one another. Hitting the nail on the head, this album is very much a glorious effort.
Title track "Glorious," in short, is what it says on the tin. The melancholic faux-dubstep ballad truly stands out on the album and it's easy to see why the album shares its name with this song. Foxes' unique songwriting stands out yet again and also shows off her flare for writing a catchy melody. While it's impossible to fault "Glorious" in any way, it's best moment is the final minute where Foxes is joined by layer upon layer of backing vocals to belt out a heart wrenching lyric and melody combination to an epic crescendo.
Filmed in Spain, the retro-pastel clip about the glorious life at the country club finds Foxes at a summer dinner party surrounded by still people while she lounging poolside takes her time to liven up the party and sings over soaring instrumentals. The idea of animatronic, soulless suburban sprawl is artfully captured in these white-boarded houses and plush lawns. What is distressing is that our focal point, Foxes is hard to differentiate from the citizens of "Glorious," aside from her angst-filled lip synching. To call this country-club setting unsettling and sterile is definitely an understatement. It's simultaneously romantic and on the verge of social implosion.

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