The 1975 have digressed a few decades to become children again and have have essentially copied them with kids playing the band on stage in the eerily familiar video for their new single "Heart Out," the final single and arguably one of the best tracks on English indie rock band's self-titled debut LP, which is a ruthlessly catchy and Accidentally Interesting album, quite possibly the most verse-chorus intensive pop-rock record since Andrew W.K.'s "I Get Wet."
Hailing from Manchester with successful hits like the ever-popular "Chocolate," The 1975 is becoming a more recognized indie-rock group with a growing fan base, and they are riding the hype train to the top. Frontman Matt Healy described his lyrics to The Guardian as "a genuine kind of diary." He added: "And that's the thing I'm really proud of in this album - it's me figuring myself out. Even the line in Heart Out - 'Your obsession with rocks and brown. And fu**ing the whole town...' I'm always talking about me, really."
The video begins in a bizarre, awkward fashion. As soon as it starts, the viewer is immediately transported to a middle school talent show. As one might expect from such an event, it all begins with a weird hip hop-dance performance by three young girls awkwardly with little rhythm and poor posture and some old dudes clapping, before a tween version of The 1975 take to the stage performing their recent single, much to the horror of the elderly onlookers. It's unique, almost creepy and a little bit weird, but that makes the whole ordeal that much more refreshing.
Receiving horrified stares from parents and adults in attendance, the clip comes to life through the excitement of a distinctly more youthful version of the band appearing in the show. The whole scene is put through the lens of their lofty dreams of becoming rock stars. They perform "Heart Out" in a cool, casual demeanor, and the youngsters don't seem to get distracted by the out-of-place spotlights, fog machines, and falling sparklers. Clearly unfazed by the fact that they're performing in a middle school auditorium, this version of The 1975 is everything a good rock group should be.
Hailing from Manchester with successful hits like the ever-popular "Chocolate," The 1975 is becoming a more recognized indie-rock group with a growing fan base, and they are riding the hype train to the top. Frontman Matt Healy described his lyrics to The Guardian as "a genuine kind of diary." He added: "And that's the thing I'm really proud of in this album - it's me figuring myself out. Even the line in Heart Out - 'Your obsession with rocks and brown. And fu**ing the whole town...' I'm always talking about me, really."
The video begins in a bizarre, awkward fashion. As soon as it starts, the viewer is immediately transported to a middle school talent show. As one might expect from such an event, it all begins with a weird hip hop-dance performance by three young girls awkwardly with little rhythm and poor posture and some old dudes clapping, before a tween version of The 1975 take to the stage performing their recent single, much to the horror of the elderly onlookers. It's unique, almost creepy and a little bit weird, but that makes the whole ordeal that much more refreshing.
Receiving horrified stares from parents and adults in attendance, the clip comes to life through the excitement of a distinctly more youthful version of the band appearing in the show. The whole scene is put through the lens of their lofty dreams of becoming rock stars. They perform "Heart Out" in a cool, casual demeanor, and the youngsters don't seem to get distracted by the out-of-place spotlights, fog machines, and falling sparklers. Clearly unfazed by the fact that they're performing in a middle school auditorium, this version of The 1975 is everything a good rock group should be.
0 comments