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Jason Derülo Finds Convenient Inspiration For "In My Head"

Posted by Kevin Z. Rong Thursday, January 21, 2010

Fresh off his breakthrough debut chart-topper hit single "Whatcha Say," Pop sensation Jason Derülo is pressing forward with another music video in support of his latest follow up catchy slice of R&B-kissed pop single "In My Head". He trying to add another chart-topper to his list with "In My Head."
"In My Head" is the second single released from Derülo's forthcoming anticipated self-titled debut album, which is due in stores March 2 via Beluga Heights. When opening for Lady GaGa's Monster Ball Tour in St. Louis, he revealed inspiration behind the song. He stated that it was written around a one night stand he had encountered while staying in the state. He discussed the success of the debut with MTV News: "I feel like the first part of last year was spent on trying to get known — get my name out there kind of — and now that that's done we can actually start the fun...You can't really get to know somebody off of one song. I'm basically the person who will try and reinvent himself on each song. I want every song to be completely different," Derülo explained. "I mean, you can tell the difference between 'Whatcha Say' and 'In My Head' already. I'm excited for the world to get to know me musically."
The newly Midas-like J.R. Rotem-premiered video depicting the R&B performer fantasizing about the girl of his dreams. While the song seems to follow Derülo's frank, honest approach to a girl in a club, the clip's action takes place in what seems like the nicest convenience store parking lot we've ever seen. He stopping a girl and wooing her. He is also seen dancing with several guys outside of a grocery store.
Having found Derülo's debut offering thoroughly irritating, I was pleasantly surprised by how much I was feeling this Pop/Rock/Urban fusion. The JR Rotem produced cut is a decent follow up to the first and once again definitely a winner. We knew he had it in him. After showing off a few shuffling steps in the video for the smash "Whatcha Say." Now that all this success has come his way, Derülo lets his inner b-boy shine whips out the fancy footwork for this new clip and brings us even more of a rocker sound to win over his lady of interest. This artist has all of the qualities to blow the R&B game out the water.

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