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John Mayer Steers Clear Of Controversy On 'Heartbreak Warfare'

Posted by Kevin Z. Rong Wednesday, April 14, 2010

American blues-rock musician John Mayer unveils a second music video on his Facebook page and Vevo for his latest hit single "Heartbreak Warfare" off his 2009 adventurous fourth studio album "Battle Studies," was released and debuted at number one on the U.S. Billboard 200 album chart. The song is the opening track on the album, and was released as the second single from the album. The video coverage was captured from one of his eclectic live performances during his tour, which is still underway.
The song "Heartbreak Warfare" marked some changes from the music that Mayer was known for, which was the soft blues influence in his previous albums. Songs like this song from "Battle Studies," along with "Edge of Desire" and "Half of My Heart" went more towards Mayer's more rock-oriented sound, which he showed more on "Battle Studies." About the album, Mayer said, "I approach music like a director doing a period piece. Where 'Continuum' was R&B and Soul, 'Battle Studies' was written with the timelessness of Tom Petty, Fleetwood Mac and Neil Young in mind. The melodies and message are concise and from-the-gut with the efficiency of simplicity."
As an artist and a multi-platinum singer, Mayer has been on the forefront of emerging technologies, embracing the art of blogging and tweeting before it was trendy to do so. However, Mayer has been able to make music and technology history as the first recording artist to release an augmented reality music video last October, which allowing online viewers to become active participants in the 3D experience.
The second new video is laid over a black-and-white treatment of a concert, but it's not a live version of the song and feels a bit false at times. But it's sort of a classic music video. The video for the song, about the war between men and women in affairs of the heart, takes us on the stage with Mayer. The song that many have referred to as the Jennifer Aniston breakup song is rising up the charts. About "Heartbreak Warfare" being attached by media critics to his ex Jennifer Aniston, Mayer told Playboy magazine, "I feel bad because people think "Heartbreak Warfare" is about her. I wanna go on record saying it's not. That woman would never use heartbreak warfare. That woman was the most communicative, sweetest, kindest person." This video was shot at one of the stops on his current tour, which will be running through September.

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