Today's Pick

Modern soul has a new name. Widely tipped as one to watch in 2010, UK singer and new urban kid on the block McLean (aka Digga) has just premiered a brand new video on McLean's YouTube channel for his first electro-pop ballad single "My Name" via Asylum Records, and taken from his upcoming debut album. Once again McLean has impressed with another high quality video. I absolutely love the synths in this track and combined with McLean's amazing voice.
The track is a relaxed dance-pop/R&B record and a great follow-up to his last years magical and soulful debut single "Broken" which has since amassed 5 Million YouTube views and 20 Million views across Myspace. "My Name" showcases this voice, prompting a host of media to predict that McLean will be a major breakthrough act this year. It has been remixed by many other British artists. It thought that the producer of the song is Fraser T. Smith, but was also originally produced by Slick and Magic in London.
The song was completed in Los Angeles by Dylan "3D" Dresdow, the mix engineer that also mixed every Will.I.Am or Black Eyed Peas' record since "Elephunk."BBC chart blog's Fraser McAlpine states about song: "Interesting how they really layer on that autotune at the crucial moment, the bit where he claims to want to give you, the most important person in his life and therefore his most precious love, his name. I wonder if that's so the song can't be considered to be legally binding, should McLean's actual girlfriend sue him for non-delivery of ring and promise in the event of his becoming famous with a song in which he promises to marry her."
Hailing from Dagenham, emerging British crooner McLean has fought his way up through the UK urban scene working with Chase & Status, Tinie Tempah, Ironik, Tinchy Stryder and N-Dubz along the way. McLean's voice is uniquely soulful and producer Fraser T Smith describes him as: "The modern day Marvin Gaye," leading to a plethora of premiership producers working in the studio with McLean on his debut album. "My Name" is an ultra-catchy ditty that you can file right next to Jay Sean, Jason DeRulo and Trey Songz. McLean has some savvy songwriters who know perfectly how to match his warming soul timbre with a polished, radio-ready melody. I really hope this one gets enough exposure and he continues to do great things for UK urban music.