British boy band One Direction have unveiled the music video for their latest single "One Thing," the third cut from boys' debut album, "Up All Night," which delivers a toe-tapping, Pink-meets-McFly mash-up with a breezy guitar pop melody. The boyband, who claimed their fame after participating on 'The X Factor' season 7, hop a bus and travel to various spots in town.The super catchy song finds them declaring to a girl that she's got that 'one thing' they need. The track was written by X Factor vocal coach Kotecha and Swedish songwriters Carl Falk and Rami Yacoub. The same trio also penned One Direction's debut single, "What Makes You Beautiful." The use of holding back notes in rhythm gives us as listeners, a different kind of vibe to usual pop rhythms we are accustomed to hearing from boyband.
It's clear that One Direction had only one thing on their minds when they filmed their first new promo last November, and involved a selected group of fans in the UK after traveling to California and New York for their previous two efforts. The video is a pretty adorable glimpse into the five-piece boy band's typical day, and it transforms the song from a lovesick plea to an oblivious girl into an ode to London town.
During a recent interview on Capital FM, Harry Styles said of the video concept, "It was literally us being idiots around London for a day and we filmed it." Captures a day in the life of the UK X Factor alumni, from cruising around London to serenading screaming girls, the clip opens with the boys in suits, posing on a concrete staircase in front of their scarlet red double decker tour bus, altering their positions and singing to the camera. The boys then ride bus, greet their giggling female fans and treat them to an impromptu performance. Later they ride bikes, weave in and out of sculptures and just generally look like they're having a blast.
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