Los Angeles indie rock band Foster The People are exploring stranger territory with their new lip-enhancing video for "Call It What You Want," the third single off People's Choice Awards nominees' breakout debut hit album "Torches." Foster The People's priority is to experiment and create rather than to lavish in fame, or if it's just a super fun, tongue-in-cheek kitschy kind of video."Call It What You Want" is a melange of increasingly creepier images set to the band's characteristically up-tempo indie pop. It finds frontman Mark Foster singing about how in today's society, people are too ready to conform instead of being themselves and doing their own thing. It's probable the song was influenced by the band's irritation with the music industry's attempts to pigeonhole them.
Foster and his bandmates find themselves suddenly living in a mansion in the Ace Norton-directed clip, where, to say the least, they don't quite seem at ease. The imagery includes Foster shooting six female fans, whose shirts spell out "Foster," with his hand in the shape of a gun. Norton explained its concept: "The video is about the void you create in our life when you have everything you want. How with success, people tend to fill that void with meaningless things. It's about the creative extremes we go to when time passes by us at light speed; how boredom gets our minds racing into beautiful tangents. It's about the surrealism of the mundane."
The new video for "Call It What You Want" is the most lavish of their young career. On one hand, the clip, with its nondescript gaggle of female fans and Hollywood mansion setting, seems to be making a statement about the band's new-found fame following the surprise success of their Top 10 summer smash "Pumped Up Kicks." While on the other, there's just a whole lot of creepiness, with no rhyme or reason, going down.
0 comments