Snow Patrol excited to kick off 2012 with the premiere of their latest video for the steadily cresting theme "In The End," off the group's just-released sixth studio album "Fallen Empires," on which this Irish alt-rock band couldn't sound more heavy-hearted. Based in Galsgow, Snow Patrol is a critically acclaimed alternative rock band, and has enjoyed commercial success in both the UK as well as North America."In The End," with its falsetto vocals and climactic guitar riffs, sounds as familiar as any of the band’s past hits. The frontman recently stopped by Billboard.com's New York studio and explained: "This song is about kind of realizing what the truth is; realizing, kinda like 'Life-ning,' all that matters is having love in your life, be it family, friends, a girlfriend or boyfriend and that everything can be boiled down to that and maybe that is the meaning of life." Lightbody makes a statement of principle in the form of a rhetorical question: "In the end/ There's nothing more to life than love, is there?"
While the glittery dance of punchy bass and guitar of "In The End" find the band incorporating the electro elements a bit more conservatively with great results, for much of the album they abandon them altogether. Snow Patrol takes a trip into the past with big band era-inspired visuals which giving a look at a very elegant and dapper lead vocalist Gary Lightbody slicks back his hair and opts for a formal tuxedo when performing with his band in an empty theater.
Together, they provide a soundtrack for two dancers who gracefully glide around the stage and show off a passionate delivery for their imaginary crowd. "My idea was to make an MGM musical style video," Lightbody explained. "The incredible Brett Simon again took my kernel of an idea scrawled drunkenly on the back of a cocktail napkin and turned it into something truly magical and way beyond anything I could have imagined or hoped for."
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