British Pop/R&B singer Jay Sean is back with another global smash and teams up with his Cash Money label-mate, hip-hop icon Nicki Minaj with his brand new video for "2012 (It Ain't The End)" to party like it's the end of the world. The clip was directed by Erik White and the new track rallies listeners with its peppy party vibe and stands as the lead single from Sean's upcoming fourth studio album, "Freeze Time," which is tentatively slated for a November 2 release date.For 29-year-old singer, his new party-oriented track, "2012" is not about enjoying life two years from now but rather living it up in 2010 after checking out the sci-fi flick "2012." It's an energetic R&B, dance-pop track that re-imagines the apocalypse into a celebration of life and love. The pop crooner said he wanted the track takes fans inside what would undoubtedly be the world's greatest party... its last.
Sean explained why it's called "2012 (It Ain't the End)" that "It ain't the end of your day, it ain't the end of the world. It ain't the end of anything. It ain't the end of your relationship. If things are going bad, you can always fix it. That's what the whole point of this song [is], to just enjoy the moments." Sean made sure the upbeat message of the song is clearly reflected in the accompanying video, which is basically all about throwing the biggest party, celebrating life, and going around the world, from London to Tokyo to New York, seeing people celebrating good times."
Sean is notable for being one of the first British-Asian crossover stars and also for his international popularity. Born and raised in London, England and of Indian/Punjabi heritage, Sean started rapping at 11 and credits rap with helping him structure, produce and write songs. Amazingly, at the same time he was exploring his artistic side, Sean was at med school; surely a steadier profession than 'pop-star.' Luckily Sean's parents had his back. He eventually switched to R&B music, in part because of his Indian heritage, which made it difficult for him to break into the British rap scene. When it comes to the business of being a singer there are artists, there are stars and there are phenomenons. Sean is all of the above. The proof is in the press, the sales, the fans and above all, the music.
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