The X Factor is back, last year's winner Matt Cardle has premiered his new single "Run For Your Life" and given us the video at the same time. The X Factor winner secured overnight success last December after his debut song rocketed to No.1 follow his triumph on the reality show. The new track had its first radio play yesterday, is the second single and the first single from Cardle's debut 13-track LP, "Letters," which is set to be released on October 17.There is no-frills, no silly backing dancers and just his amaze-balls voice, the emotional and powerful ballad is the only track Cardle did not co-write for his debut album. It was penned by new X Factor judge Gary Barlow, so it's no surprise to discover it's a crooning ballard with uplifting lyrics about starting afresh and going on a journey to find a new love interest. Cardle told The Sun: "I'd been trying to write a song like that for a long, long time, probably five or six years. As soon as I heard it I just felt the song was mine. Lyrically it's about not being good enough for the person you're with. I know exactly what that's like. I was nearly in tears recording the vocals."
The 28-year-old sings his heart out, telling the girl of his dreams to flee from her painful past and start fresh with him in the new promo, which features he staring all doe-eyed into the camera and crooning meaningfully about being deserving of more in love and stuff in front of footage of a pretty redhead running away on a screen behind him. He convinces his object of affection to wipe away the tears and move on with him.
In the video, Cardle is dressed in a very ordinary pair of jeans and shirt that look as though they may be left over from his painter and decorator days. As he powers out the song, telling a redhead to 'run for her life' from a doomed relationship, she is then seen darting through various backdrops. The boho beauty is projected on an enormous screen pacing through a forest and later frolicking on a beach in a monokini. But lonely Cardle cannot reach her as he is singing in real time and she is only a vision. However, their fairytale ending comes true at the end and she steps out of the screen and embraces him.
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