Maintaining a low profile "Invisible" for a few years, Holly Brook Hafermann, better known by her stage name Skylar Grey returned to the public attention when she was a guest vocalist on a couple of hit singles, such as Dr Dre's "I Need a Doctor" and Diddy-Dirty Money's "Coming Home." She also received a Grammy nomination for writing the chorus to Eminem's hit single with Rihanna, "Love The Way You Lie." The 25-year-old just unveiled the dramatic Jay Martin-directed clip, which features the Women About To Pop-featured artist steps onto a steel beam suspended over a city street, walks into traffic and then ultimately sets herself ablaze with a lighter.Grey feels "Invisible" in her new video, even as she goes to great lengths to be seen - the singer dangles from a construction beam hundreds of feet in the air and eventually lights herself on fire. "I wanted it to be Peter Parker by day meets Spiderman by night. An everyday kid, who isn't really that cool but there's something else going on, that people don't know about," Grey said in a statement while explaining "Invisible," which she wrote while living in the Oregon wilderness. "That's kind of the journey that I went on. I discovered that my insecurities and my flaws were things that I actually need to embrace, and I let them become my superpowers."
"Invisible" is the first single and title track from her major-label debut album, under her Skylar Grey moniker. The song finds her crooning about being unnoticed and ignored. The album's title is a portmanteau of "invisible" and "invincible", an idea that was given to her by her influence Marilyn Manson. Grey has said that the album is to be a complete departure from any of her previous work, and its sound is commercial, yet avant-garde with cinematic beats and atmospheric hooks, and sonically I can tell you that every song sounds different and it's really diverse, kind of going from cinematic to fun to dark. Alex(Producer) and I really push each other creatively."
Grey told Billboard magazine why she chose to release this vulnerable track as the lead single from her "Invinsible" album. "It's the very beginning of the story that I'm telling on this album, so chronologically, it makes sense to release that part of my story first" she explained. "I was depressed and broke and had nobody around and was feeling invisible to the world. That's what that song's about, that very first step… and so, within the album, you go on that journey of how I became invincible, and I think it's gonna be a story that a lot of people can relate to."
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