The Far East Movement team up with the Karen Amanda Reifer-fronted Barbados four-piece pop band, Cover Drive, to throw a street party for their new UK single and video "Turn Up the Love," a rare love song from the hip-hop group known for its high-energy dance tracks.Follow-up to the group's single "Live My Life" with Justin Bieber, the international pop friendly tune "Turn Up The Love," serves as the third single off Electro-pop band's sophomore major label set, "Dirty Bass." To give the song some international flair, the East L.A. outfit wrangled in Barbadian quartet Cover Drive to sing the chorus, and featuring heavy dance beat with Karen Amanda Reifer on the hook.
Directed by Matt Alonzo, the feel-good 'celebratory' clip for "Turn Up the Love," offers the usual Far East Movement fare, and sees the "Like a G6" hitmakers wearing ridiculously-huge fake bling-blings, along with Cover Drive to host a flashy party on the streets where everybody's invited to dance their troubles away from day to night time. The beat is hot, and Amanda's chorus is ace!
The colorful video is based on the simple concept of a summer street party, with grilling, cars and boomboxes. When night falls, a larger group of people gathers together to sing in unison and party the night away. As the whooshing synths play out the song, the crowd engages in a little bit of hip-hop line dancing. Every day is Friday in the Far East Movement land!
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