Florence + The Machine have released an ultra-theatrical video for "Spectrum," the fifth and final single off of the English indie rock band's most recent sophomore studio album, "Ceremonials." The frontwoman Florence Welch said despite her own natural conflicted and irreverent mindset, she attempted to put some positive messages on album: "Like putting something in there that wasn't just for me, like 'Spectrum,' they're really earnest, saying don't be afraid of who you are and follow your heart."Musically, "Spectrum" is a downtempo baroque pop and indie pop and drums while backing vocals repeatedly sing "Say my name" throughout the song. The song is a huge, churchy tune, even in the context of the band's typically bombastic blend of arena rock and gospel. Music video legend David LaChappelle rose to the challenge of making a clip for the song, matching its drama and energy with a vivid color palette and incredibly theatrical staging.
LaChapelle explained: "It's a beautiful song that really touched me and inspired me to create imagery that matches its power. 'Spectrum' is free of scepticism, irony, and the coldness one finds in a lot of contemporary popular music. It's the opposite – full of light, positivity and authentic joy. I hope that I can do justice to this moving modern classic." The clip depicts ballet dancers pirouetting, jumping, and dancing around the singing songstress. Upon the release of the video, critics praised Welch's look and the video's dark atmosphere.
The new colorful clip looks like every fashion blogger's "Favesies" board on Pinterest, and the often imitated, never duplicated Welch brought out the big guns for this new video which is as bombastic and over the top as the song itself, and a what a ballerina-mermaid dance party looks like inside Balmain's house and/or a Baz Luhrmann film. It's a sparkly musical venture featuring Welch as a futuristic Venus emerging from a spiky, metallic shell among other things! By the end, you won't just be "saying her name," you'll be screaming it.
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