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Jennifer Lopez offered a colorful runway show in "Live It Up"

Posted by Kevin Z. Rong Sunday, May 19, 2013

Latin pop's finest Jennifer Lopez takes the dance floor hostage once again and back looking sexy as ever with the fearless and flashy video for her party-themed track, "Live It Up," the lead single off Lopez's upcoming eighth studio album, featuring  guest vocals from Cuban rapper Pitbull. The duo performed the club banger earlier and blew us all away during the finale of "American Idol" last Thursday (May 16), which marks her first return to the show after residing on the judges panel for two seasons.
Lyrically, "Live It Up" features 43-year-old pop songstress singing inspirational lyrics about living it up over an uptempo dance-pop and Europop electro beat. The high-energy track utilizes a drum-patterned fist-pumping electro beat, as well as heavy synths. The typical Euro-pop jam contains the sonic disruptions of dubstep in the breakdown. Pitbull's lyrics have a recurring theme of feminism. It becomes something we never dreamed possible: a colorful and completely bonkers number!
Like graham crackers, marshmallows and chocolate, the combination of Lopez, Pitbull and producer RedOne has proven to be endlessly winning. After scoring hits with 2011's "On The Floor" and last year's "Dance Again," the trio has once again united for "Live It Up," which has been engineered as a dance-ready summer anthem, with RedOne's chopped-up synths hitting overdrive after Pitbull commands his audience, "Make love! Don't fight! Let's hook tonight!" While Lopez seems to be having a blast on the track, tossing out inspirational phrases about doing anything we want, living it up, not stopping, and going.
Directoed by Jessy Terrero, the sizzling and celebratory clip shows Lopez all sides of her ferocious vigor from runway fashionista to beach babe and having a jolly good time, as it begins with Lopez clothed in a black-feathered frock and chaotically getting ready for a big fashion show along with a group of dancer and models in contrast to the care-free environment of the beach. While Pitbull enjoys himself living it up on the beach with various women, she soon takes center spotlight on the catwalk where she shows off her dance moves. Later, these colorful and energetic scenes are inter cut with the singer lying on a beach chair with an orange swimsuit and vibrant orange lipstick on. Pump it up below.

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