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Jessie J puts down old glamour & channels her inner "Wild" side

Posted by Kevin Z. Rong Monday, May 27, 2013

Right as she finishes her new album, Jessie J released the music video, a little earlier then expected, for her uptempo, high-energy new track, "Wild," the lead single from Jessie J's upcoming as-yet-untitled sophomore album, follow-up to her 2011 debut, "Who You Are." The 25-year-old British "Price Tag" singer won't let a broken foot slow her down and is going to "Wild" out. Her new single "Wild" has been met with a hugely enthusiastic response from fans and bloggers since its release, and has reached number three on the iTunes chart only a few hours after its debut.
Produced by Ammo, and co-written by Claude Kelly, "Wild" is an inspiring gritty pop/urban anthem and a beast of a song and chorus is so strong. It is kind of reminiscing to Ke$ha's "Sleazy" song. Big Sean and Dizzee Rascal add rap verses to "Wild" and help the British pop singer find her new run-the-world-girls attitude by dropping verses on her latest dance-infused track. At first listen, fans of Jessie J's more bubbly Pop-oriented songs may assume that "Wild" is too much of a detour from her previous material. Yet, that is the beauty of Jessie J!
Jessie J is probably the most badass vocal presence in the game right now, but She has never been confined to a single genre, and her debut album included a mix of Pop, Soul and R&B. So, "Wild" should easily cater to at least one sector of her broad fanbase. Additionally, "Wild" is perfect for the current US radio climate, which has depicted an upturn in Urban-oriented music during the last few months. "Wild" really caters to a wide audience with plenty of different sounds infused and a catchy chorus to give it hit potential. While revealed as a thumping anthem to resilience, "Wild" also holds true to expectations that Jessie J would show off her agile and powerful voice, even if at the expense of others.
Jessie J puts down her old world glamour and channels her inner wild side in the Emil Nava-directed clip for "Wild," which also features rappers Big Sean and Dizzee Rascal, shows Jessie J's heels clack as she struts through an empty warehouse, and walking onto the video's set with her blonde shaven hairstyle, before close-ups of her fierce gazes and outfits flash onto the screen and  takes off her top revealing the upper half of her sexy, black two-piece outfit that she struts in front of a clean, white background for a monochrome effect. After she drops the first verse and the catchy hook, showcasing her big vocals, Big Sean enters the scene with his rap assist, then Dizzee Rascal steps in for his solo in the track, for a double-dose of urban-oriented music.

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