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Imagine Dragons reinvent late '60s with "On Top Of The World"

Posted by Kevin Z. Rong Friday, November 15, 2013

Imagine Dragons blast into space with the release of their latest video for their uplifting fan favorite "On Top Of The World," the third track from alternative rock band's major-label debut extended play "Continued Silence," as well as the fifth track from their debut studio album "Night Visions." With lyrics describing weightlessness it only makes sense that directors Matt Eastin and Corey Fox chose to set the video's them around the band traveling to space. Imagine Dragons must be feeling as if they are "On Top of the World."
Imagine Dragons has certainly had their breakout year as its mainstream breakthrough continued with tunes like “Radioactive,” "It's Time,"  and "Demons." For the jaunty "Top of the World," the group takes a decidedly lighthearted approach. The new track primarily features guitar and piano instrumentation, with vocals performed by frontman Dan Reynolds. The song is found to be a positive, upbeat track, unlike other songs found on "Night Visions." Their electronically based sound, supported by a moderately quick beat and a mix of piano, guitar and drums, creates a positive feel for their audiences.
The band take the idea of "Top of the World" literally, in their brand-new clip, they're going back in time. "It's a period piece, set in the late 60s, and there were a lot of events of importance that took place then," guitarist Wayne Sermon told MTV News, before the Dragons' EMA performance in Amsterdam. "And it might be covering one or two of them." Reynolds added "It's a very different video; if you've watched our videos, you know to expect the unexpected. But I think this is my favorite. There's a lot going on it it, some if it is subliminal."
The video, which was filmed entirely in the valley just two weeks ago, features dozens of local residents, all enlisted to don their '60s-era garb for the period-set video released today, is one of those clips that you notice new things every time you watch, including the spoof of the Beatles' Abbey Road crossing and the notion that the moon landing was a staged event and didn't really happen. As the video plays on the long-held conspiracy theory that astronaut Neil Armstrong's famous first moonwalk was indeed staged and President Nixon was in on the world-class Hollywood stunt. There are no fighting puppets as in the "Radioactive" clip, but there is a hyper monkey.

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