Following the breakout success of "Wake Me Up" single, the Swedish producer Avicii has released a heartstring-pulling and touching tribute to the troops video for his latest single, "Hey Brother," which features uncredited vocals from American bluegrass singer Dan Tyminski, is the third single from Avicii's debut studio album, "True." Avicii's success this year has been well documented, from the young Swede being deemed a "global marketing machine," in part due to high-profile endorsements from the likes of Ralph Lauren, Sony and Macy's.
Inspired by music from the 2000 movie "O Brother, Where Art Thou?" "Hey Brother" has the traditional Avicii feel and is not afraid to cross into a variety of musical genres. Avicii is gaining something a reputation for churning out epic videos, so the stakes are high for worldwide smash “Hey Brother”. Happily, it looks like Swede has struck gold again. At least if the patriotic military-themed preview is any indication. The "Hey Brother" video takes on a passionate and patriotic theme, and expresses a lot of emotional aspects and themes by being simple and focusing on the main character.
In order to create a genuine all-American scene in the video, director Jesse Sternbaum shot the clip in Bakersfield, California, with producers holding a casting call there back in November in order to populate the scenes with authenticity. Avicii's "Hey Brother" Video tells the beautiful story between two siblings described in the the lyrics and will tug on your heartstrings. It could be the Swedish DJ's most audacious clip yet. Unlike his blockbuster "Wake Me Up" and "You Make Me" visuals, this new effort has a strong narrative - showing the impact of war on a pair of siblings.
The mini movie follows a heartfelt narrative that juxtaposes images from the life of two young country brothers growing up in an American small town with nostalgic scenes in idyllic middle America catching fireflies and going camping, barbecues and sleepovers together. When the scene flashes forward, the older brother is sent to war, from which he does not return. The younger brother is then seen carrying a folded American flag to his brother's grave as he receives a military funeral. Their family tragedy packs an emotional punch and it's great to see Avicii make an unexpected last minute cameo.
Inspired by music from the 2000 movie "O Brother, Where Art Thou?" "Hey Brother" has the traditional Avicii feel and is not afraid to cross into a variety of musical genres. Avicii is gaining something a reputation for churning out epic videos, so the stakes are high for worldwide smash “Hey Brother”. Happily, it looks like Swede has struck gold again. At least if the patriotic military-themed preview is any indication. The "Hey Brother" video takes on a passionate and patriotic theme, and expresses a lot of emotional aspects and themes by being simple and focusing on the main character.
In order to create a genuine all-American scene in the video, director Jesse Sternbaum shot the clip in Bakersfield, California, with producers holding a casting call there back in November in order to populate the scenes with authenticity. Avicii's "Hey Brother" Video tells the beautiful story between two siblings described in the the lyrics and will tug on your heartstrings. It could be the Swedish DJ's most audacious clip yet. Unlike his blockbuster "Wake Me Up" and "You Make Me" visuals, this new effort has a strong narrative - showing the impact of war on a pair of siblings.
The mini movie follows a heartfelt narrative that juxtaposes images from the life of two young country brothers growing up in an American small town with nostalgic scenes in idyllic middle America catching fireflies and going camping, barbecues and sleepovers together. When the scene flashes forward, the older brother is sent to war, from which he does not return. The younger brother is then seen carrying a folded American flag to his brother's grave as he receives a military funeral. Their family tragedy packs an emotional punch and it's great to see Avicii make an unexpected last minute cameo.
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