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Krewella rescue kids through the magic of EDM in 'Enjoy the ride'

Posted by Kevin Z. Rong Monday, March 24, 2014

Krewella diving into a dark circus-themed story and takes you to that creepy carnival from your nightmares with a new cryptic video for their latest hit song "Enjoy The Ride," the sixth overall single taken from the Chicago EDM trio's debut studio album, "Get Wet," which was released last year. “Enjoy The Ride” highlights the best of the Yousef sisters and Rain Man bringing their fused, power punching EDM and pop. The harmonies between the sisters shines throughout, giving the song it’s pop edge with Krewella’s signature stamp of making EDM relatable and more mainstream.
Taking their fist-pumping dance jams, the success of the band's album "Get Wet" has not slowed them down a bit. The EDM trio's new video continues this trend, as they chose the subconscious of a magical and adventurous young circus dancer as the setting for "Enjoy The Ride," and telling a story about liberating people with a little help from their friends. The Kevin Tancharoen-directed visuals take their viewer on a journey through the futuristic/fantastical world of a beautiful but enslaved circus performer, cut with scenes of Yasmin singing in front of happy-go-lucky ravers. Once again, they prove that outcasts know how to party.
The video opens with the trio sitting in a forest with their followers, watching a circus via TV monitors which shows them a brand new "attraction" added to the circus and see two young kids who are being held captive in an eerie steampunk-influenced carnival: a young girl being held in a cage, and a boy visits the circus, he himself captive with a lock around his neck, and is taken into a tent to watch a show. Inside, the girl dances with Matrix-like effects but is soon interrupted by a fight at the tent entrance. The boy is freed from and runs away after a set of keys are given to him.
In the early morning, he frees the girl from the cage and they run off into the forest where children find Salvation through the magic of EDM as Krewella's followers greet them with open arms, and invite them to come and rage the pain away with them. The video ends on a bittersweet note, though, it turns out that this rescue mission was all just a dream and sadly enough the kids are still prisoners at the end. It's fascinating to see the creepy clip come together in such a short space of time. Strap yourself in for a very enjoyable ride and watch below.

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