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Norah Jones World Premiered "Chasing Pirates" Video On VH1

Posted by Kevin Z. Rong Thursday, October 29, 2009

VH1 presented the world premiere of the new music video for the multiple Grammy Award-winning singer Norah Jones' "Chasing Pirates" on Tuesday, and will air on VH1 Top 20 Video Countdown at 9AM ET on Saturday, October 31. "Chasing Pirates" is the lead single from Jones' highly anticipated upcoming fourth album "The Fall" LP, which is her biggest step away from triple-A banality yet and will be released by EMI's Blue Note Records on November 17.
Norah Jones, the Dallas native, Anglo-American and Indian-Bengali descent' career began with her 2002 debut album "Come Away with Me," an adult contemporary vocal jazz album with a soul/folk/country tinge, that received five Grammy Awards. She has sold more than 16 million albums in the US and over 36 million records worldwide. "I've always written more on guitar than on piano," she says, "The thing that's really different this time is that I drove the rhythm more, because what I play on the guitar are rhythm parts. When I play the piano, I don’t really play rhythm, I just sort of sprinkle over the top."
Jones has taken a new direction on her latest album "The Fall," experimenting with different sounds and a new set of collaborators, including Jacquire King, Tom Waits, and Modest Mouse among others. Jones explained how "Chasing Pirates" came to be, "About a year ago, I did some demos in my home studio," she says. "I had some friends come in and we figured out a cool arrangement for 'Chasing Pirates,' with a cool drum part. It went somewhere I didn't expect it to go, and that became a direction to look in. For this record, I just had a sound in my head," says Jones. "I wanted the grooves to be more present and heavy. And I also just wanted to do something different I've been hanging with the same group of musicians for a long time, and I thought it was a good time for me to work with different people and experiment a little."
The video for "Chasing Pirates" makes Jones a sailor actually chasing pirates down the avenues of New York City, her hometown, by consulting centuries old maritime maps, plots her course with a periscope, strapping on pirate boots and a era-appropriate skirt, and steering her charming apartment building through downtown traffic. It was directed by Rich Lee, who was fitting for the video as he worked on the stunning visual effects for all three of the Pirates of the Caribbean movies. "My mind is racing from "chasing pirates" and I don't know how to slow it down," she croons. "Chasing Pirates," which was featured on Rolling Stone's "Hot List," immediately announces a new direction for Jones. Entertainment Weekly wrote that "'Chasing Pirates' is a bluesy surprise and welcome change of pace," adding that "Jones' voice remains as lovely as ever."

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