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If her first two videos didn't already solidify Cole as a full-fledged pop star in her own right, "Parachute" surely will. This is truly a piece of art, recalling the best moments of the past decade of Kylie Minogue's videography and the fierce poise and style of fellow girl grouper Victoria Beckham. As usual, British pop singer looks gorgeous, moody lighting, sharp choreography and absolutely stunning and performed a Latin dance with Derek Hough, a professional champion of Dancing with the Stars in the music video. Evocative lighting, melodramatic dance routine, pitch perfect 1930s screen queen styling, and shoulderpads that show she means business. And about time too!
The song "Parachute" that MuuMuse called "the album's most accessible track with marching drum beat and a twinkling mid-tempo piano melody," was written by Ingrid Michaelson and Marshall Altman, and was produced by Syience and Will.i.am. The physical CD will be out on March 15. Cole states that "Parachute" one of the more "left-of-field sounding" tracks from the "3 Words" album and that it was "unique". Some critics commented on "Parachute" was mainly positive. Tom Ewing of The Guardian said that the song was "an austere take on modern pop that gives Cole's voice the space it needs" and Louise McCudden of In The News said that, despite having "possibly the most lyrically mundane chorus [she had] ever heard", "Parachute" is a "well-calculated song" that gets stuck in the listener's head.
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