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Lady Antebellum Keep It Simple With So Sweet 'American Honey'

Posted by Kevin Z. Rong Wednesday, February 24, 2010

The Grammy Award winning country trio Lady Antebellum unveiled the brand-new video for their chart-climbing second single, "American Honey," from band's chart top sophomore "Need You Now" album last Friday morning only on Oprah.com. This is the first music video the iconic television host, Oprah has ever debuted on her website, and its premiere coincides with the trio's first appearance on the syndicated "Oprah Winfrey Show," where they performed a medley of their No.1 hits "Need You Now" and "I Run To You."
The single, "American Honey" is written by Cary Barlowe, Hillary Lindsey and Shane Stevens. The song's female narrator, lead singer Hillary Scott, states a desire to escape her adult lifestyle and return to her childhood, which is described in the lyric as "American Honey." Charles Kelley tells AOL's The Boot that although their hit single "Need You Now" crossed over to the mainstream pop world, their second single "American Honey," most likely "won't have that kind of flavor to do that." Dave Haywood added that "We knew we had to have it when we heard it. It's one that features Hillary on lead. And I think it's a message that we want to have out there that as crazy as the times get for our job and anybody's job, you have to remember when life was a little simpler and a little sweeter."
The video is a simple, heartwarming look at a lazy summer day in the country, directed by Trey Fanjoy, known for her work with Taylor Swift, Keith Urban and many other country artists, features scenes of Scott remembering her life as little girl content to blow bubbles into the wind, Haywood thinking about his carefree days as a little boy on a bike and Kelley looking back on all the joys of a first love, and the band playing their yearning ballad from a porch, a series of poignant vignettes in which the group's members reflect back on scenes from their childhood with a bee pollinating flowers providing the thread that ties it all together. "This video, more than anything, evokes a bitter sweet nostalgia, a longing for days gone by and simpler times," notes Fanjoy. "The honey bee is a metaphor for that urge to bring some sweetness into our lives."
I really like it. It's beautifully shot, and Hillary is absolutely stunning in the video. I just know there is nothing sweeter than hearing her sing about church bells and preachers and weeds against a backdrop of fiddle and mandolin. Will the country tune's music video help "Vocal Group Of The Year" for 2009 launch it to the top of the charts? Catch it below.

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