Eminem's new video for "No Love," a collaboration with Lil Wayne, premiered last Thursday night on MTV, and it sends a powerful message, in line with much of his latest album, "Recovery." This time around, Eminem focuses on teen bullying, with a subplot featuring a small teen who's the target of harassment from his fellow classmates. The track, which is third single from Eminem's double-platinum LP, is set to be released to radio next Tuesday. Eminem fans have plenty of love for their beleaguered hero.This angst-ridden track was produced by Just Blaze. The two MCs previously worked together with Drake and Kanye West on the single "Forever" and as a pair on Wayne's "Drop The World." However, this is the first instance of the duo trading rhymes on the same song. The song is about people who have let Eminem and Wayne down in the past and also contains a sample of "What Is Love" by Trinidadian Eurodance musician Haddaway. Eminem told Billboard magazine: "I did a song with Wayne called 'Drop the World for his album and we had just agreed to do an even swap, so I wanted him on my album. I kind of waited, and when [producer] Just Blaze had finished that beat we jumped on it."
The video opens with a close-up of a sad kid with bruises on his face, presumably from the dodgeballs three bigger guys pelt him with in the next scene. Further scenes of locker-room torment are intercut with Wayne delivering his sharp, sullen opening verse on a smoky all-black set. Eminem, meanwhile, is at a recording studio laying down his even angrier vocals with a very serious expression on his face. Dude is not kidding around! But our young hero is still being harassed by those older jerks. The video goes on like this for a while before the kid, empowered by Em and Wayne’s ferocious lyrics, stands up to his persecutors at last and gives them an epic lunchroom beatdown.
The video for "No Love" has received a huge amount of hype as two of the biggest names in the Hip-Hop industry are seen together after years. Both the stars are known for the problems in the past. Eminem who has struggled with drug addiction in the past revealed a part of his domestic life with Kim in the video with Rihanna called "Love The Way You Lie." Wayne who is presently serving time in prison for illegal weapons possession has also had his share of legal drama in the past that has had an impact on his career. Take a look at how the Slim Shady and the incarcerated rapper's young fan defends himself from the bullies at school.
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