Lady antebellum has released a powerful video through ABC's Music Lounge on Thursday morning for the soulful ballad "Hello World," the fourth single from their chart-topping sophomore album "Need You Now." Country band seizes the opportunity to appreciate the precious moments in life, and will make you smile for the world instead of leaving you filled with frustration and hatred, because of all the problems that seem to be worse every day, life is actually not that bad.The trio, using the always popular trope of performing on a rain-slicked, dark street in the middle of the city, adopts the proper somber tone as events take a tragic turn. The music video, directed by Roman White, was filmed in Nashville in early October, follows a man who, after seeing a horrible accident on his way home, is grateful with his life even though it's not always perfect. Lady Antebellum's serious and somber clip for "Hello World" joins the ever-growing list of music videos featuring car crashes - Nickelback's "Someday," Coldplay's "The Scientist," Adele's "Chasing Pavements" and Carrie Underwood's "So Small." All showcase what can go wrong while driving when you're distracted. At least in the country music group's video, everything turns out a-okay for everyone involved.
"It's this guy in traffic, he's obviously havin' a horrible day, looks over and sees this little girl and it kind of brightens his day, and he's 'Hello, world, good to see you again,'" Charles Kelley explains. "It's these certain little moments - whether it's that or [when] he sees the church - and it's kind of his awakening, going, 'You know, my life's not all that bad.'" He walks in, sees his wife, his little girl, 'Hello world.' That's what it's all about, that's why he's in the grind, [but] we all get to that point in life where we're caught up and overwhelmed." The timing for "Hello World" couldn't be much better. It's fall, people are beginning to pull inward a bit, and it's a difficult social environment. The economy's struggling, public rhetoric is harsh and polarizing and we're bombarded by information. Sometimes you just want to pull a pillow over your head and scream. Or you simply zone out.
As usual, Hillary Scott's vocals are a shimmering bright spot amidst the heavy-handedness. As "Hello World" nears its end, however, even Hillary Scott can't save things. It's almost as if the group picks up on its own demise and throws together a bombastic blast of noise to shake' things up, to no avail. "Hello World" is a dramatic shift from the group's usual radio themes of love and lust. Perhaps a mildly self-indulgent song masquerading as a call for inner world peace is a natural next step for a trio receiving equal parts commercial and industry support across multiple genres. However, that's no consolation for country fans who have grown used to looking to the group for fresh, honest country-pop music.
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