Nicki Minaj and Will.i.am have finally given their fans a full look into the official music video for their new single "Check It Out," the latest collaboration that was conceived as a joint project but Will.i.am also appear, at least as a bonus track, on Minaj's upcoming debut CD "Pink Friday," which hits shelves on November 22, one day earlier than the original release date. The Harajuku-inspired clip, which captures both stars getting animated, was premiered on the Black Eyed Peas frontman's media blog Dipdive on Monday night.The 'Your Love' raptress Minaj jokes about her multiple personalities, but in the new video for "Check It Out," she proves their existence by paying tribute to futuristic Japanese culture in the video for "Check It Out," which samples the 1979 hit single, "Video Killed the Radio Star" by The Buggles, is a pop-driven mind boggler. Joined by their clones, the hip hop superstars take things to the next level in the video, with an all-out assault on the eyes and ears.
The video was shot over the weekend of September 26 in a studio in Los Angeles director Rich Lee. "We're doing an ode almost to Japanese anime," Minaj told MTV News last month of the video. "I'm obviously a big fan, and I've joined forces with the only boy that I know that's able to capture that culture." The clip starts with the duo's song blasting through the speakers of a boombox. The pair go from phoning in their performance for a supremely uninterested audience to pulling off some tricks and stunts that would wow most people. It filled with plenty of Japanese/Korean inspired fashion and words floating on the screen. Minaj, known as the "Harajuku Barbie," puts her love for the culture on full display with Will.i.am providing the extra random effects we've grown to love from him with the Black Eyed Peas.
Lee said the video had a "weird, futuristic Korean TV show" theme. Along with the Black Eyed Peas member, the 25-year-old performs the track in a futuristic Korean TV show in front of a small audience. As the two continue to deliver their lines, Korean characters pop up according to the lyrics of the song. Will.i.am previously told MTV News, "The subject matter of the song is check out whatever it is you try and let fools know. This is like, 'check my style out,' so we like rocking crazy different styles in the video performance." He added that Minaj, who was just named the No.6 Hottest MC in the Game, inspired him to push himself when he recorded "Check It Out." "I was like, I got to take it to the next level now. 'Cause usually you mess with cats and there is no next level, because they don't inspire the next level." No matter how confused we are with everything Minaj does, expect her album "Pink Friday" to still be a hot item next month.
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