Avril Lavigne is finally back and ready to release her new fourth studio album, "Goodbye Lullaby," or at least her record label is. The video for the lead single, "What the Hell" debuts on ABC Family today. According to the star, she's been sitting on the album for a year and her label is finally letting it off the shelf. The upcoming album is her first since 2007, and "What the Hell," is the first new material from Lavigne since she contributed the song "Alice" to the soundtrack for Tim Burton's Disney blockbuster "Alice in Wonderland" last year. For me, Lavigne was always the first snotty teenaged popstar with real attitude, and the one of my top five favorite singers of all time!The 26-year-old pop princess updated her official blog "I have been dying to get back out on the road and do what I love the most... PLAY MUSIC. I know you guys have been waiting for a long time.....and so have I, but not by choice. I have been sitting with this record for a year now. It's really special to me. I have produced a couple tracks alone for the first time, written solo, with friends, I have pushed myself and I feel proud." The long-awaited comeback, "What The Hell?," is a brash, lary wall of pop/rock married with a synthier sound than what we're used to hearing from dear Lavigne, but it's still willing to slap you in the face in with it's whimsical approach to responsibility none-the-less.
Lavigne is as bratty as ever on her new single, the catchy, almost bubbly "What the Hell." The punk-pop starlet described the songs on the album as different from her earlier material: "I'm older now, so I think that comes across in my music, it's not as pop-rock, but more reminiscent of some of my old pop rock stuff. This song is the least personal song to me off this album. It's a fun and funny anthem. It has a broad message about personal freedom. It is the most pop track on the record." The critics also suggest that the song is a "declaration of independence from a former teen star who is storming back onto the scene."
The video was shot last December and directed by Marcus Raboy. With an anthem about a good girl who goes on a crazy-bender, staying out late, swapping boys and exacting psychological revenge, Lavigne showcases an upbeat side, the fun melody may seem innocent, but guys might want to step out of her way. "The music video for 'What the Hell': It's kind of a guy chasing me around, and I hop into a random cab, and he's chasing me," Lavigne explained. "And I go through a clothing store and he chases me, but at the end of the video, it's really just me having a bunch of fun with him, and he's my boyfriend, so I like him in the end." The Canadian singer is out to break some hearts and have some fun in the process.
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