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She & Him Explore The Sound Of Tomorrow In 'Don't Look Back'

Posted by Kevin Z. Rong Tuesday, January 25, 2011

Super-adorable indie pop duo She & Him jump back to the past, with ample hints at the future with a super-adorable visual for "Don't Look Back," the third single from their precious 2010 sophomore release, "Volume Two." She & Him's M. Ward and Zooey Deschanel are no strangers to cuteness, but their new video somehow manages to raise the bar. In the span of five minutes, this Jeremy Konner-directed clip packs in sci-fi kitsch, retro typography, synchronized dancing, Deschanel look-alike back-up singers and vintage '60s choreography and everything. Oh, and holograms!
The great thing about music videos is that, no matter the relative merits of the tune, you can still look at attractive people. Take, for example, the new She & Him video, "Don't Look Back." It's catchy, cutesy, and fairly similar to other She & Him songs, while all of the songs are expertly crafted by Deschanel and effortlessly captured by Ward. But the real prize is, of course the always-adorable Deschanel looking irresistible as she lies on a rug amidst a retro-futuristic Scandinavian living room set, salaciously toeing the butt-cushion of a lazy chair with blue-stockinged feet.
"Don't Look Back" is a lovely piece of neo-retro gal-group pop, with some ace vintage instrumentation and gorgeous backing vocals. "Don't look back all you'll ever get is the dust from the steps before," Deschanel, who is the "She" in She & Him, told about this song: "I kept thinking about the Orpheus myth and how I could use it as a parallel for the story in this song. I was playing around with the chord progression and the first line popped in my head. I had just bought an old baby grand piano at a thrift store for my living room and I recorded the demo for this song on that piano. It was a nice way to christen the instrument."
One area of my life that I don't often get to discuss here is my love of music. I wind the week down with a delightful new video from the Deschanel-fronted indie rock darlings She & Him, and spotted this video. "Don't Look Back" is not only a wonderful song, but also a visual trip down mid-century memory lane with furniture, decor and references that I think so many of you will love and appreciate. Whether you're in it for the classic furniture designs, the sounds or both, I hope you'll enjoy this colorful and charming video debut. It's so fantastic to get to celebrate the worlds of design and music colliding. It's a video as sugary-sweet as the song itself. Check it out.

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