Today's Pick

British pop-sensation Eliza Doolittle is back with another playful music video, this time for her catchy single "Mr Medicine," the fourth UK single off of her eponymous self-titled debut, which has just released in U.S. on March 22nd via Capitol Records. The British singer/songwriter is set to dazzle American audiences with her sweet vocal stylings.
Doolittle wrote the song with John Beck and Steven Chrisanthou, who also produced the track. Viva magazine asked if this Medicine is a metaphoric Mr., or represents an actual person in her life? Doolittle replied: "It's a secret! Everyone has tried to work out who or what Mr. Medicine is, but I'll give you a clue: it rhymes with Mr. Medicine!" Beatweek magazine asked if it's a "sarcastic take on the whole medicine thing." She replied: "Everyone thinks it's about drugs but it's not. It's actually the only song that I haven't told anyone what it's about yet, because no one seems to have guessed and I just can't believe it because it's so obvious." Guess its time to get our rhyming dictionary out and look up "Mr. Medicine!"
The easy breezy song is easily one of the standout tracks on Doolittle's debut and the super cute video only makes it more enjoyable. The 22-year-old gets together with Director Aoife McArdle for "Mr Medicine" video and a bittersweet twist on your typical walk home from a night on the tiles. The concept of the video is fairly simple, showing the long-haired Brit leaving a bar, and has the sneaking suspicion she's being followed as she wanders the streets alone at night, and she is, followed by a cast of truly bizarre characters from "Where The Wild Things are."
Doolittle fends off the unwanted attention from a variety of rather loveable-looking monsters, lurking in the darkest streets of trendy Shoreditch and environs. McArdle keeps things gentle with her naturalist approach. And there's a bit of swearing. Doolittle, for the most part seems un-phased by her little furry fan club, casting the occasional backwards glance and rolling her eyes. Our "Popping Up" songbird doesn't seem a bit concerned by her furry stalkers, even as she reaches her front door, perhaps because "Mr. Medicine" is inside, keeping these 'beasts' at bay?