British Hip Hop/R&B group N-Dubz have the latest installment to add to their already massively extensive portfolio with the official video to their first release of 2011, brand new single "Morning Star," which is the forth single taken from group's third album, "Love.Live.Life." It was directed by award winning American director Jeremy Rall and will be released on March 14.Another example of the band's trademark euphoric pop, "Morning Star" is a simple tune and actually very auto-tuned with their urban edge. It finds Dappy and Fazer waxing lyrical about missing someone special, while Tulisa's sweet, sing-along chorus introduces flavors from the 1978 Rose Royce classic hit, "Wishing on a Star" to a whole new generation. Nice to see Dappy mixing it up with some singing as well, accompanied with a bit of auto-tune which suits his and the groups style perfectly. Tulisa is stunning as always.
The video was directed by award winning American director Jeremy Rall when he flew to the UK last week. It was shot in a West London studio. The London trio keep things nice and simple in their new promo for "Morning Star." The video is very galactic and sees the band getting intergalactic on us, performing in stratospheric atmospheres and even appearing to be on the moon at one point. Maybe too simple. Tulisa, Fazer and Dappy seemed to have smartened up their act as they sing and dance and, well, that's it really. Some dodgy cosmic effects seem to have been added in using someone's laptop mixed in with some shots of the Earth as a star revolves around it. The video also finds the Camden trio adopting a sharper look to make themselves more appealing in the States.
They might not be the best in acting but their music is just pure. Without question, N-Dubz are one of the most culturally significant groups in contemporary British pop music. Their most recent album "Love.Live.Life" debuted straight inside the Top 10. The antithesis of manufactured, mass-produced pop puppets, the Camden three have already left an indelible mark on the charts, while their cultural impact, from their look to their sound, slang and catchphrases, is unequivocal.
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