UK indie pop rock band, One Night Only Team up with Coca-Cola for new Global Ad Campaign! Coca-Cola is set to rock teens' worlds in 2011 with "Coca-Cola Music," an innovative new music program that will give teen fans the inside track on the creation of music and the opportunity to view the industry's leading artists at work.Formed in 2003, the band consists of singer and guitarist George Craig, guitarist and backing vocalist Mark Hayton, bassist Daniel Parkin, drummer James Craig and keyboardist and backing vocalist Jack Sails. Emerging talent One Night Only have written and recorded a brand new track called "Can You Feel It" as part of the 2011 UMG and Coca-Cola Music campaign. One Night Only is a promising young band gain for themselves, and fit with the rousing song "Can You Feel It" perfectly with the new Coke spot and to 'make you happy to' campaign for Coca-Cola. The track will make its debut as the soundtrack to the new global Coca-Cola television commercial called "Walls." Produced by Wieden+Kennedy Amsterdam, the "Walls" commercial brings to life the sacred teenage ritual of grabbing a Coke, cranking up the stereo and enjoying a moment of release through music at the end of their day.
Though they might feel like they are on their own, the teen ritual is one that takes place in homes across the world. Featuring hundreds of teens of different nationalities alongside One Night Only, the ad portrays this universal moment, bringing down the boundaries and uniting teens all over the world through their love for Coke and music. "Navigating the insecurities that inevitably come with the teen years is never easy. Coke is unencumbered by the drama of life, it is a simple moment of happiness, not unlike rocking out in the privacy of your own room," the director Mark Bernath said.
The interactive music video for "Can you Feel It" was also shot on the same set. Accessible online on Coca-Cola music sites globally, teens will be able to see themselves in the video with the band by filming and uploading their own footage, which can then be shared with friends through their social networks. One Night Only band member Craig said, "The whole vibe of this project was to show that music has the same effect on people all over the world. It can be a real release from day to day life and there's nothing better than getting in from school, opening a Coke, and playing your favorite music." They went on to spend the following two years tearing the vaulted roof off the local scene with unrefined gigs showcasing punk bastard pop way beyond their tender years.
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