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Jordin Sparks Conjures Up Some Magic In "The World I Knew"

Posted by Kevin Z. Rong Monday, April 11, 2011

American Idol youngest winner Jordin Sparks has been away from the music scene for a while and you may have been wondering what Sparks has been up to since 2009's "Battlefield" album? Sparks has finally returned and has teamed up with Disney to premiere a video for her new song, "The World I Knew" from Disney Nature's upcoming wildlife "African Cats." Footage from the film appears prominently throughout the video, and the 21-year-old seems so innocent throughout the scenes gazing longingly into the camera. Sparks's always great at these big vocal power ballads so it's no surprise that Sparks prevails on this track.
"African Cats" movie, is a right tale of three different animal families in the wild. The talent is unique as this is real-life footage of animals with the storyline natural fiber around the animals. The film focuses on a young lion cub being raised by his mother, a leader defending his family from a lion, and a mother cheetah who is raising five newborns. "African Cats" brings "The Lion King" to life on the big screen in this True Life Adventure directed by Keith Scholey and Alastair Fothergill ("Earth"). An awe-inspiring adventure blending family bonds with the power and cunning of the wild, "African Cats" leaps into theaters on Earth Day, April 22.
"The World I Knew" serves as the anthem for "African Cats," isn't specifically about nature, but its soaring chorus make it a good fit for a cinematic feature. The song's lyrics may describe a desire to stop the clock and relish in a fleeting love affair, but set to footage of African animals in their natural habitat. It effectively captures the wildness of Africa and curbs that exotic nature with a motherly touch. As the film focuses on real life felines in their natural environment, The song complements the spirit of the film and speaks of interdependence and how it is an innate part of life. The 'American Idol' champ's voice may just help raise awareness for the plight of endangered species.
Sparks's silhouette shines against the Moon and goes exotic in her new video for "The World I Knew," which is typical Disney magic, in honor of their new film "African Cats," and places Sparks in a surreal world of sparkling butterflies and magic waterfalls, as she shares the spotlight with lions and cheetahs, and sings about eternal love. The video begins with the season six 'American Idol' champ blowing out a candle and hunkering down for bed inside a tent in the African savanna. An animated butterfly appears and guides Sparks through the grassland, where she encounters a waterfall and witnesses sunrise.

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