Tampa homegirl Juliet Simms and her band, Automatic Loveletter, just premiered their new video for the jarring and candidly autobiographical "Story of My Life," which taken from the group's debut LP, "Truth or Dare," released last year. Take a cosmos full of confidence, a fist full of defiance, a potent set of lungs alongside a rollicking band and Juliet Simms, better known to the world over as Automatic Loveletter, is unflinchingly kicking down music industry doors and commanding instant attention. Equal parts Pink and Foo Fighters, crossed with Heart or Joan Jett for the Now generation, the singer/songwriter's vehicle to stardom is absolutely unstoppable as her sassy and seductive new CD "Truth or Dare" so boldly articulates.Countless people have moved to Los Angeles desperate for musical fame and riches, only to end up asking some sleazy record producer or label person, "How does taking my shirt off improve my range?" before giving up and moving back home. Success is an one-in-a-million shot, but once you get it, like Tampa rock band Automatic Loveletter, the move to the City of Angels can make for great songwriting fodder, as evidenced by the video premiere for the band's "Story Of My Life."
In their "Story Of My Life" video, Front woman Simms recounts the band's history amid a backdrop of actual old photos of herself and the band. We see Simms writing the song's lyrics in her notebook, hanging out in her car in some field in Anywhere, U.S.A. and quoting Nietzsche because, well, that "What does not kill me makes me stronger" quote pretty much applies to everyone.
Given the reflective tone of the song, it's no surprise to see slow-mo shots of Simms in remote places looking serious and contemplative. It's an emotionally honest song, detailing the flip side of fame and success while transforming a rock star into a naive, fledgling singer who "would sometimes be hungry" and "miss my bed when I sleep." We see rock stars acting like rock stars every day. It's refreshing to see the other side once in a while.
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