The Black Eyed Peas have just premiered their video for their third dance-til-you-drop single "Don't Stop the Party," taken from the quartet's recently released sixth studio album "The Beginning." The new video is giving fans a bird's-eye view of life on the road, and offers behind-the-scenes footage and concert clips from the band's recent tours."Don't Stop the Party" is bound to continue the success. Produced by the Los Angeles-based high-energy Damien "DJ Ammo" LeRoy, this hot club jam features Will.i.am rapping in a thick, Caribbean patois. The Black Eyed Peas songwriter told Spin magazine that he is proud enough of the song that he'd even play it for Jay-Z. "I would go to Jay's studio and play this be like 'Boom! Check it out!,' said Will. "Then I go dirty Caribbean on him on the last verse." The song itself is another adventure in high-octane Auto Tune studio wizardry. So if that's what you dig, then by all means, party on!
The Ben Mor-directed video was shot on tour in South America. In the video, the hip hop group uses tour footage from numerous trips overseas to show that folks from every hemisphere are dancing to their grooves. It features highlights even from their 2011 Super Bowl performance. But more than anything, the video shows the euphoria of the fans as the performers entertain the enormous crowds. It is truly amazing to see the bird's eye views of the crowds that attended their shows. The video is like a "breath of fresh air" as it promotes a message of happiness. All the way through, it displays people enjoying the music, the dance, the costumes, the lights and the colors of the event and, as the end of the clip apparently indicates, listening to vinyl.
What could possibly stop The Black Eyed Peas's party? The busy life of the Peas looks like a whirlwind tour of non-stop good times and their career as Energizer bunny-like entertainers is aptly dubbed a "party." The band is clearly looking at "Don't Stop the Party's" video to get this "Party" started instead of giving it a jump start after its radio life is well underway. Resistance to The Black Eyed Peas's party reign is futile. Their joyous club records have not only taken over America, but country by country, the planet.
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