Greyson Chance debuts an "artsy and uplifting" music video for his rendition of the classic holiday tune "Hold on 'Til the Night," the title track and the third single from teen singer/songwriter's debut album, which is a 10-song collection that sounds a lot more grown-up than you might expect from such a fresh-faced youngster.Like several songs on his debut album, "Hold On 'Til the Night" focus on dealing with heartbreak. Chance told Billboard magazine it is a subject he's all too familiar with, even at 14. "I didn't really know who I was at this moment, so I took this record to evolve into myself and put myself in my music. And also, I was going through a heartbreak at the time, and that's where most of the lyrics come from. This record really helped me gain courage and strength, and for the fans, I hope they gain courage and strength from it as well."
The Dano Cerny-directed video is shot in black-and-white, and uses light bulbs to represent all who haven't lost hope. The pint-sized pop singer belts out inspiring lyrics in front of a plain white wall with a pile of a crumbled piano in the background. It is about lighting up a new generation, and encourages his fellow youngsters to be themselves and speak their minds to find strength in the darkest place.
The video gives Chance an opportunity to empower his generation to be themselves and embrace who they are. Chance has a young and fresh take on a clean and simple concept: using real kids (not actors) that he found through schools and shoot a stylish and gritty piece. Near the end, Chance stands together with the entire group of kids, who seem to have fulfilled his wish to find their way past the darkness and into the light. By the time it starts fake snowing, Chance has gotten his hopeful message across.
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