After delivering a splintered, technology-challenged debut of "T.H.E.(The Hardest Ever)" during the American Music Awards last month, will.i.am decided to go the easy route on the futuristic video for the bass-heavy number with a pretty repetitive hook, which is the lead single from Black Eyed Peas architect's upcoming electro fourth solo album, "#willpower," which is expected to drop next year, while Black Eyed Peas are on hiatus."This next journey is not going to be easy," will.i.am wrote along with the video post. "The Black Eyed Peas was so successful, beyond what I initially dreamed of, but just because the Black Eyed Peas was a success it doesn't mean I'm going to be successful as a solo act, that is why I titled this first single (the hardest ever) because the journey is hard, and I will do it alone. This video is about my new mission and obstacles."
Fellow Black Eyed Peas member Fergie has revealed to Hollyscoop that the lead vocalist & producer will.i.am is ready to release his new solo effort. will.i.am is so hard, he can start running down the street on his own two feet and end up in outer space within four minutes. That's how the action plays out in his "T.H.E. (The Hardest Ever)" video, which depicts guest artists Jennifer Lopez and the Rolling Stones frontman Mick Jagger as dancing beams of light in the outer reaches of the cosmos.
In order to live up to his own billing as 'The Hardest Ever,' will.i.am plows through walls and over boulders. Tells the story of a new mission he's trying to accomplish, in Rich Lee-directed clip, which was filmed in Los Angeles and London, the-36-year-old the rapper-producer on a vehicular adventure, upgrading from his feet to a fighter jet and finally a space shuttle, with a handful of rides in between. He dodges lots of airport tarmacs, which get in his way, and finally jets off to the outer space. Jagger shows up at the end of the video with some funky visuals that bring us back to the 70's.
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