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Nelly Furtado grows way bigger in "Big Hoops (Bigger the Better)"

Posted by Kevin Z. Rong Wednesday, May 9, 2012

Nelly Furtado makes a major comeback with a colorfully quirky video for her latest song, "Big Hoops (Bigger the Better)," the lead single from her upcoming first English-language album in six years, "The Spirit Indestructible." Due June 19, the follow-up to 2006's multi-platinum "Loose" includes an 18-track deluxe edition. The "Big Hoops" video focuses on striking visual rather than a clear concept or storyline. It appears that size does matter for Furtado. Bigger the better!
"Big Hoops (Bigger the Better)," is a "noisy" urban pop song, featuring hip hop beats, staccato percussion and Furtado's Auto-Tuned voice which is solid and sexy. Lyrically, it talks about the singer finding strength in the size of her earrings. The 33-year-old Canadian songstress's vocal swagger, and the towering drum and bass breakdown that closes the song will rock any dance floor. Furtado has given us big hoops. All is balanced in the universe.
Furtado co-wrote every track on "The Spirit Indestructible." She said: "I began writing these songs around the time I released my Spanish album 'Mi Plan.' I was in a great headspace, feeling refreshed and ready to really deliver in English again. This album is all about positivity, youth, good energy, and the relentlessness of the spirit. I want people to live this music the way we did when we wrote it. I want them to jump, dance, scream, laugh, cry, love and vibe to it, and to turn it up very loud everywhere."
There are hoops of all sizes in the Little X-directed video, as Furtado towers over everyone and takes a stroll around the city. But she doesn't wear comfortable sneakers for her walk - homegirl steps out on a giant-ass pair of stilts. As she walks gracefully through the city, she breezes by all the plebeians below her who stare up in awe. A few outfit changes later, the clip shows a colorful side as the Canadian singer dances in various backdrop scenes and practicing with world champion Native American hoop dancer Tony Duncan.

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