Eric Church and his bandmates embark on a mission to stop a runaway train around the turn of the 20th century in his just-premiered the music video exclusively on Rolling Stone on Friday for Country's rowdiest star's latest single, "Creepin'," as the fourth single from the 35-year-old's third effect, "Chief," which has received a nomination for Best Country Album at the 54th Grammy Awards."Creepin'," is a mid-tempo in which the narrator describes the memory of a former lover as being similar to "creepin'," and it's the lament of a man who's mind hasn't been quite right since his woman moved on. Church's rock roots are clear as he returns to the outer rim of what country radio will play. "Springsteen" and "Drink in My Hand" were obvious radio hits, becoming his first two No.1 singles. This new hard-rocking heartbreaker uses liberal amounts of distortion and vocal effects, turning a quick and easy story into a nearly four minute-long jam.
The song gets even better when you follow along with the lyrics on paper. The vivid imagery gets lost in the rock and roll attitude of "Creepin'," and that this swampy tune grabs the listener's attention from the get-go. The video, which took place at the Tennessee Valley Train Depot in the middle of a sweaty summer day, was directed by Peter Zavadil. It features a normally sunglass-clad star sans his regular shades as he and his bandmates disguised as bandits planning to rob a train in a late 18th century old west fashion.
"It's a lot deeper than people think," Church explains. "Some people think, 'They're just robbing a train,' but that's not true. The 'memory train' line is really about this guy who's haunted by a ghost of some sort; she's the main female character. What you don't know is she's the one feeding the coal that makes this train get crazier and go farther and take him back through all these memories. It looks like we're robbing the train but we're stopping the train. The song was supposed to be the thing that saved him and stops this process from happening."
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