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Saint Lou Lou Debut Herb Ritts-esque Visual For "Maybe You"

Posted by Kevin Z. Rong Sunday, September 9, 2012

Saint Lou Lou, the Swedish-Australian twin sister duo, have released the music video for their debut single, "Maybe You," a hazy slice of heartbroken, fragile dream-pop. The 21-year-old twins Elektra and Miranda Kilbey look fabulous and sound dolorous. What a combination. They're pop songs, not indie or electronic ones, even though you can see the alternative crowd digging them and detect elements of the latter creeping into their construction. Now the girls are planning to move to London to finish their debut album, due in 2013.
The beautifully eerie "Maybe You," is layered like gauzy, loose chiffon with acoustic guitar strums heartfelt, ’80s-inspired chords, plinking piano notes follow along, plenty of sweeping haze hovers like thick, inscrutable fog around the sisters's interwoven harmonies. It's easy to feel like playing it too loud might break it, but listen in headphones to get the full, 360-degree effect of that soft bass pulse and that heartrendering, otherworldly chorus. With its sleepy, minor chord synths and innate sense of longing for what could have been, "Maybe You" feels like the perfect end-of-summer song for the end of summer, paired to a video that matches the music's mood to perfection.
In fact, the disparity between the seasons and climates infuses everything about the music made by twins, the pair splitting their time between the crisp winters of Sweden and the balmy summers of Australia. For their first ever video they've worked with fashion director Philippe Tempelman to create a gorgeous, Herb Ritts-esque visual representation of the song featuring slow panning shots of beautiful people in beautiful locations. Like the song itself, the whole thing burns with an underlying sense that everything is not as it seems.
Knowing they wanted "a photographer who could capture the 'frozen moments' in time enigmatically," the Saint Lou Lou sisters hired Mattias Montero to shoot the video. Half the video takes place inside an apartment in Stockholm; the other half filmed outdoors, on an island called Muskö. But the dualities go far beyond the two contrasting set-ups, as the sisters manage to successfully evoke an "element of dreaminess in both the song and the video, as well as a sense of melancholy." Definitely romantic, somewhat haunting, and at teams even heartbreaking.

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