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Ciara Is Trying To Make Amends With Her Ex-beau In "Sorry"

Posted by Kevin Z. Rong Friday, September 14, 2012

After an extended hiatus Ciara finally returns to the music world and says sorry in premiere of the new sensual video for her brand new song, "Sorry." The regretful, radio-friendly ballad, produced by Jasper Cameron, who created her smash "Promise," serves as the lead single off her upcoming fifth studio album, "One Woman Army," which is a deeply personal record that's authentic, emotionally honest, and it exposes a softer side of Ciara, set to drop December 4th.
The slow R&B jam, is a ballad and was described by Ciara as a "very, very real record." Helmed by Jasper Cameron, the emotional song was inspired by a former boyfriend and really turned out great. "It's someone that I really loved," Ciara told ESSENCE. "They'll know who they are when they hear the song." With the release of "Sorry," Ciara' soaring again. The passion forCiara has remained steady with her legions of fans since her 2004 debut.
The the 26-year-old singer is known for her slow, grinding R&B songs, and "Sorry" is clearly a continuation of that trend. This is R&B at it's finest. Regardless, this record is a clear hit for both Urban and Rhythmic radio, and could easily be her biggest hit in years. Much like its stunning visual, "Sorry" has all the trappings of the perfect R&B piece while serving a vibe clean cut enough to push on all formats. The instrumentation doesn't reveal much, and that very brief clip is a pretty melancholy affair.
The R&B songstress is pulling out all the stops for her latest cinematic video, which was shot in Malibu earlier August with director Christopher Sims. The R&B siren smolders on screen and cozies up to her hunky co-star in the clip. It's clear that she is trying to make amends with the dude, and make it plain and clear to her ex-beau that all he has to do is apologize to have her heart again. The clip reflects Ciara' evolution as an artist; it showcases a surprisingly gentle Ciara at her strongest yet, especially on a vocal tip.

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