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Girls Aloud Are Bringing Up More Than Just "Something New"

Posted by Kevin Z. Rong Monday, October 22, 2012

British all-female Pop belles Girls Aloud are back. After a three-year hiatus, the five-piece have tantalized their fans with a glimpse of their long-awaited new music video for their high octane comeback track, "Something New," the lead single from the UK quintet's new compilation "Ten - The Hits," due for release in November 26 to mark the band's tenth anniversary, which features all of their greatest hits to date as well as three extra newly record songs.
It's not strange to have had reservations about the return of Girls Aloud. The five-piece girl band appeared together in public for the first time to announce plans for a greatest hits collection, 2013 reunion tour and to open up about their decision to get back together after a three year hiatus. In the footage, Cheryl Cole, Kimberley Walsh, Sarah Harding, Nadine Coyle and Nicola Roberts are seen dressed in identical bright orange tulip-skirt dresses as they strut away from the camera on a monochrome set.
The track, "Something New," is upbeat dance anthem, and it continues Girls Aloud's trendsetting music path. it heavily features Cheryl's vocals, although this is mixed up with rapping and lines from all of the girls. Its empowering lyrics are a complete declaration of intentions, a reminder of who is finally coming back and reclaiming their more than deserved throne. The song received generally positive reviews from contemporary critics, who complimented the song's unusual structure, as well as the lyrical content, with most comparing it to girl power and feminist themed songs by Beyonce and The Spice Girls.
The Ray Kay-directed fast-paced video matches its swagger, and features a mixture of black-and-white and colored shots. The video showcases each member of Girls Aloud in a separate clips within the video for their respective parts of the song, while dancing alone, before coming together for a final performance and declaring "We're the leaders of the pack." In what appears to be a hybrid lyric/regular music video assures us once again that these girls are innovators and will stop at nothing to lead the pack. No, in all seriousness though. Can you handle that?

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