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Alicia Keys speaks about growing and evolving in 'Brand New Me'

Posted by Kevin Z. Rong Tuesday, December 18, 2012

Alicia Keys, is too busy finding myself and isn't compromising her self esteem anymore since she has had enough of you telling her what to do, finally debuted her brand new video for her heartfelt delicate R&B piano ballad, "Brand New Me," the second single from Keys' latest chart-topping LP, "Girl on Fire." We like Alicia Keys just the way she's always been, but if she wants to be a "Brand New Me" more power to her. The song is a graceful piano ballad of the sort we know and love from Keys.
Co-written by Emeli Sandé, this piano-driven power ballad finds Keys singing about the end of a journey where she is able to assert herself and leave behind the naysayers in her life. Keys told The BoomBox of the introspective ballad, "is about the journey it takes to get to a place where you are proud to be a new you," she explained. "There is nothing wrong with growing. There may be people in your life that knew you for a long time and they think of you only as the person you used to be and not the person you now are. And this song is a conversation introducing them to the new you. Where nothing can hold you back and no one can hold you down."
Unlike the bombastic "New Day" and the explosive title track, this latest song isn't an uptempo anthem, it's a quiet, tender soft ballad. It's like her autobiography, the triumphant song that Keys shows off her trills and her cocky attitude. It is lyrically one of her most powerful & inspirational songs to date, so be prepared to feel a boost of self-worth and intense inspiration with the sound of Keys' crisp, confident vocals. “Brand New Me” is the restrained type of pop song that's becoming harder to find amidst the deluge of hyper-processed vocals and pseudo-dubstep.
The Diane Martel-directed clip is another classy visual for Keys, who backstage singing the inspirational track to herself while staring in the mirror and then transforming into a new woman, as the 31-year-old R&B songstress embarks on her new journey, rid herself of all restricting instruments and back where she belongs: Right at her piano, and pours her heart out and frees herself from the past, even decided to liberate her hair, sporting impressively voluminous curls and all. It's to Keys' credit that she has the charisma and performing chops to pull off a video that rests solely on her slender shoulder.

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