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Florida Georgia Line Telling A Story Of Summer Love In "Cruise"

Posted by Kevin Z. Rong Saturday, December 29, 2012

Florida Georgia Line will have you longing for the sunny, warm days of summer with their music video for the breakthrough hit tune, "Cruise," their remarkable debut single with Republic Nashville, and the lead single from the up-and-coming country duo's debut five-song EP, "It'z Just What We Do." The song halts Taylor Swift's nine-week reign with her country-turned-pop crossover hit "We Are Never Ever Getting Back ogether," is cruising up the Billboard charts for "US Country Airplay," "US Country Songs" and making good use of the last few days of summer.
Brian Kelley and Tyler Hubbard are making quite an impression in country music with their tight musicianship and exceptional talent for writing catchy songs. The two co-wrote all of the tracks on "It'z Just What We Do." In just a few short seconds, Florida Georgia Line make a memorable impression on "Cruise." The duo have been performing together since graduating from Belmont University, and their formal training shows in the tight execution of this lyric-heavy summer song. It's Hubbard's unique voice that stands out immediately. He doesn't sound like anyone else on country radio. His grainy southern drawl layers over banjo and electric guitars like gravy on grits.
The mid-tempo song "Cruise," tells a familiar story. The main character eyes a pretty woman on the beach, invites her for a ride, and they end up in a summer romance. This isn't an original story, but it's one that never gets old. These boys play it with inspiration and their formal training shows in the tight execution of this lyric-heavy enjoyable country summer song. In this very contemporary tune, the R&B influences are obvious in both the rhythm and the melody. It gives the song that uber-laidback quality that often characterizes popular summer singles.
Directed by Brian Lazzaro and filmed on a farm just outside of Nashville, the video's opening scene will have you wishing you were in your own ride, cruisin' down a back road with the windows down and music cranked way up loud, just as the duo does in a Silverado truck, that is until they spot a long-haired beauty in a bikini. Kelley pulls the truck over and snatches up his girl, and Hubbard does the same just a little further down the road at a small town gas station pump, before rolling in for the big party performance where their real-life friends and family all join in on the fun.

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