The Saturdays are preparing for a big stateside push with a new music video for their latest reggae-tinged dance track, "What About Us," the debut US single, which marks their first ever chart entry in the US and will be included on their upcoming fourth studio album, "The Chase." The English-Irish girl group are really poised to make a huge impact here in the US, and currently in Los Angeles filming a pilot episode for an upcoming E! reality show, "Chasing The Saturdays," which featured the group trying to make it in America, is set to premiere on January 20.
The new British Invasion is upon us. One Direction and the Wanted broke new ground stateside, and now girl groups are trying to maximize on England's musical imperialism. Following in the footsteps of Girls Aloud, The Saturdays are also looking to make their mark on the US markets via an E! reality series. Unfortunately, even though they join forces with Sean Paul on "What About Us," their lead single may make them fare the same way Chezza did on this side of the pond. The Saturdays are known for pretty much pure bubblegum. If there were ever music that somehow sounded like sparkles, it would be theirs.
"What About Us," is a mid-tempo electro-pop affair with a bucket-load of synths thrown in for good measure and a dance-pop shot through with ragga-tinged tone. It's quite good, but we wonder if they should reconsider this single choice if they truly want to launch an invasion on America's charts, since it doesn't feel true to the spirit of The Saturdays. It's a pretty big departure from their usual sugary oeuvre, but not necessarily in a bad way. The heavily Auto-Tuned chorus seems extraneous, because The Saturdays can actually sing well without it.
The accompanying video begins with all the five-piece (Una Healy, Rochelle Humes, Mollie King, Frankie Sandford and Vanessa White) fitting in nicely in America and walking together down the street through Los Angeles in the morning, shopping at a vintage clothes store, rocking matching Daisy Dukes, hanging out at the pool during the afternoon, clambering over a fence and dancing in the middle of a baseball game later that night while surrounded by friends, before they all collapse on the floor with laughter.
The new British Invasion is upon us. One Direction and the Wanted broke new ground stateside, and now girl groups are trying to maximize on England's musical imperialism. Following in the footsteps of Girls Aloud, The Saturdays are also looking to make their mark on the US markets via an E! reality series. Unfortunately, even though they join forces with Sean Paul on "What About Us," their lead single may make them fare the same way Chezza did on this side of the pond. The Saturdays are known for pretty much pure bubblegum. If there were ever music that somehow sounded like sparkles, it would be theirs.
"What About Us," is a mid-tempo electro-pop affair with a bucket-load of synths thrown in for good measure and a dance-pop shot through with ragga-tinged tone. It's quite good, but we wonder if they should reconsider this single choice if they truly want to launch an invasion on America's charts, since it doesn't feel true to the spirit of The Saturdays. It's a pretty big departure from their usual sugary oeuvre, but not necessarily in a bad way. The heavily Auto-Tuned chorus seems extraneous, because The Saturdays can actually sing well without it.
The accompanying video begins with all the five-piece (Una Healy, Rochelle Humes, Mollie King, Frankie Sandford and Vanessa White) fitting in nicely in America and walking together down the street through Los Angeles in the morning, shopping at a vintage clothes store, rocking matching Daisy Dukes, hanging out at the pool during the afternoon, clambering over a fence and dancing in the middle of a baseball game later that night while surrounded by friends, before they all collapse on the floor with laughter.
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