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Of Monsters and Men delivered a fantasy in "King And Lionheart"

Posted by Kevin Z. Rong Monday, January 28, 2013

Of Monsters and Men, an Icelandic alternative folk sensation, burst on the music scene this year with their first hit single "Little Talks," and the five-piece indie folk/indie pop band is back and have managed to release another epic, cinematic treat new video for their new single, "King and Lionheart," the title track for their upcoming album. Like all their songs, "King And Lionheart" has a folksy pop/rock feel, and the clip is a medieval, 'Middle Earth' fantasy.
Formed in 2010, Of Monsters and Men are the biggest thing to come of Iceland since Sigur Rós, and of course, their beautiful landscapes. Like many Icelanders, guitarist Ragnar Þórhallsson and vocalist-lyricist Nanna Hilmarsdottir are fascinated with the idea of storytelling, and many of their songs are fantastic fables of lions and other animals. "I like animals, and I think they're more fun than human beings," Þórhallsson told Spinner. "They're just very fun to write about. There's something simple about it. When we write the lyrics, we're often thinking about the human being as an animal. The raw animal instinct of a human being. It's like, how bad can people be?"
Directed by WeWereMonkeys (Mihai Wilson and Marcella Moser), whose last promo for "Little Talks," was named iTunes Alternative Single Of The Year last year, received over 50 million views on YouTube, so anticipation for a follow-up is erm, rather high, and it's no surprise that this long in gestation follow-up is just as epic. It has the feel of a Tolkien/Martin 'Middle Earth' fantasy, complete with a supernatural sprite that comes to the rescue, but there's enough clues to make you realize that it's a post-apocalyptic near future.
No fear, with all the charm and and wonder of their former promo, WeWereMonkeys deliver on all fronts. Of Monsters and Men showcase their splendid feel-good single "King And Lionheart" behind a dark animated visual. Focused on the endeavor of two intrigued little children, a brother and sister are desperate to reunite in the wake of a world taken over by an evil force, the video follows a sea of animated creatures and angry men as they chase down the all but innocent kids through a seemingly permanent coat of darkness. Guided by a light though, the children are able to find refuge in a large 'spoiler alert' castles that doubles as a spaceship.

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